Value Orientation Assessment Test

As a concise questionnaire, the Value Orientation Assessment Test explores which personal, social, professional, spiritual, and lifestyle priorities matter most to you. Its 60 questions take about 11 minutes and produce a structured profile that can support reflection on the principles and goals influencing your choices.

Questions: 6011 minutes

Value Orientation Assessment Test: situation and reply bubbles

October 2, 2025October 2, 2025Material has been updatedOctober 2, 2025Material has been published

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Scale Explorer

How the Scales are Structured

Vivid Life ExperiencesVLE

Measures how strongly a person values bright, novel experiences and emotional variety in life.

example score12/15

12/15Highexample score

3 – 7Low

8 – 11Moderate

12 – 15High

A score of 12 indicates a high preference for novelty, adventures, and emotionally vivid experiences, with a tendency to seek variety in daily life.

Sensory Pleasures and EnjoymentSPaE

Measures the extent to which a person values comfort, pleasant sensations, and enjoying life’s sensual experiences.

example score11/15

11/15Moderateexample score

3 – 7Low

8 – 11Moderate

12 – 15High

A score of 11 indicates a moderate emphasis on comfort and enjoyable experiences, with pleasure-seeking present but balanced by other priorities.

ServiceS

Measures the degree to which a person prioritizes helping others and contributing to society as a guiding value.

example score11/15

11/15Moderate Serviceexample score

3 – 7Lower Service

8 – 11Moderate Service

12 – 15Higher Service

A score of 11 indicates a moderate emphasis on being helpful and socially responsible, with service values often influencing choices but not consistently dominating them.

Freedom, Openness, and Democracy in SocietyFOaDiS

Measures the importance a person places on freedom of expression, openness, equality, and democratic principles in society.

example score11/15

11/15Moderate priorityexample score

3 – 7Lower priority

8 – 11Moderate priority

12 – 15High priority

A score of 11 indicates a moderate-to-high emphasis on democratic values and fairness, with a generally supportive stance toward openness and equal rights.

Professional QualitiesPQ

Measures how strongly a person prioritizes competence, skill development, and professionalism in their work and career choices.

example score6/15

6/15Lower emphasisexample score

3 – 7Lower emphasis

8 – 11Balanced emphasis

12 – 15High emphasis

A score of 6 indicates a lower emphasis on professional qualities as a core value, with motivation likely spread across other life priorities rather than strong focus on competence and recognition.

Attachment and LoveAaL

Measures the degree to which close relationships, emotional support, and affection are prioritized in a person’s value system.

example score7/15

7/15Lower priorityexample score

3 – 7Lower priority

8 – 11Balanced priority

12 – 15High priority

A score of 7 suggests attachment and love are present but tend to be a lower-priority value compared with other motivating values.

AttractivenessA

Measures how important external appearance, aesthetics, and personal grooming are to a person.

example score10/15

10/15Moderateexample score

3 – 7Low

8 – 11Moderate

12 – 15High

A score of 10 indicates a moderate emphasis on looking presentable and valuing aesthetics, without it being a dominant priority.

Civic and Political EngagementCaPE

Measures interest and involvement in civic, social, and political participation and social change.

example score8/15

8/15Moderateexample score

3 – 6Low

7 – 11Moderate

12 – 15High

A score of 8 indicates a moderate level of socio-political activity, suggesting occasional interest in civic or political matters without consistent engagement.

Moral QualitiesMQ

Measures the importance a person places on honesty, fairness, and adhering to ethical principles in their decisions and behavior.

example score11/15

11/15Moderate emphasisexample score

3 – 7Lower emphasis

8 – 11Moderate emphasis

12 – 15High emphasis

A score of 11 suggests a moderately strong emphasis on moral principles, with honesty and fairness typically guiding choices while remaining somewhat flexible to context.

Interpersonal Contacts and CommunicationICaC

Measures the importance a person places on social connection, friendship, and active communication with others.

example score13/15

13/15Highexample score

3 – 7Low

8 – 11Moderate

12 – 15High

A score of 13 falls in the High range, indicating that interpersonal contact and frequent communication are strong personal priorities.

Material SuccessMS

Measures how strongly a person prioritizes financial well-being, prosperity, and material achievements as a guiding value.

example score5/15

5/15Lowexample score

3 – 7Low

8 – 11Moderate

12 – 15High

A score of 5 falls in the Low range, suggesting material prosperity and financial comfort are not primary drivers compared with other values.

Personal GrowthPG

Measures the importance of self-improvement, learning, and developing personal skills and abilities.

example score9/15

9/15Moderateexample score

3 – 7Low

8 – 11Moderate

12 – 15High

A score of 9 falls in the Moderate range, suggesting personal growth is a meaningful value, though balanced with other priorities.

Interesting WorkIW

Measures the importance of finding work engaging, fulfilling, and supportive of personal growth.

example score11/15

11/15Moderate focusexample score

3 – 7Lower focus

8 – 11Moderate focus

12 – 15High focus

A score of 11 indicates a moderate focus on interesting work, suggesting you value enjoyment and development in your job while still weighing other priorities.

FameF

Fame measures how strongly a person values recognition, popularity, and being noticed by others.

example score10/15

10/15Moderateexample score

3 – 7Low

8 – 11Moderate

12 – 15High

A score of 10 indicates a moderate preference for recognition, suggesting you appreciate positive attention but it is not a dominant driver of your choices.

HealthH

Measures how strongly a person prioritizes physical and mental well-being and preventive self-care as a guiding value.

example score9/15

9/15Moderate priorityexample score

3 – 7Lower priority

8 – 11Moderate priority

12 – 15High priority

A score of 9 indicates a moderate emphasis on health, suggesting it is important but balanced alongside other life values.

Power and InfluencePaI

Measures the extent to which a person values leadership, status, and control over situations and other people.

example score12/15

12/15Highexample score

3 – 7Low

8 – 11Moderate

12 – 15High

A score of 12 indicates a high emphasis on power and influence, with a stronger preference for leading, shaping decisions, and taking charge in group settings.

Rich Spiritual and Religious LifeRSaRL

Measures the degree to which spiritual beliefs and religious practices are important and present in a person’s life.

example score11/15

11/15Moderateexample score

3 – 7Low

8 – 11Moderate

12 – 15High

A score of 11 falls in the Moderate range, suggesting spirituality and faith are meaningful and sometimes influence choices, though they may not be central in all areas of life.

Spiritual and Cultural EnrichmentSaCE

Measures the extent to which a person values inner development and engagement with art, science, and education.

example score8/15

8/15Balanced focusexample score

3 – 7Lower focus

8 – 11Balanced focus

12 – 15Strong focus

A score of 8 indicates a balanced interest in spiritual-cultural growth that is present but not a dominant priority.

Safety and SecuritySaS

Measures the importance a person places on stability, predictability, and protection from uncertainty or external risks.

example score8/15

8/15Moderate priorityexample score

3 – 6Low priority

7 – 11Moderate priority

12 – 15High priority

A score of 8 suggests safety and security are a moderate priority, balancing a desire for stability with some openness to change and uncertainty.

AutonomyA

Autonomy measures the importance a person places on independence and self-directed decision-making, with minimal reliance on external influence.

example score11/15

11/15Moderate autonomyexample score

3 – 7Lower autonomy

8 – 11Moderate autonomy

12 – 15Higher autonomy

A score of 11 indicates moderate autonomy, suggesting a preference for making independent choices while still being open to guidance or input when it is useful.

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DATA-BASED USER COHORTS

Who Usually Takes This Test?

Career and role changers

41%OF USERS

People considering a new job or direction take it to clarify what motivates them and which work environments will fit their priorities.

HR and team leaders

34%OF USERS

Recruiters, managers, and coaches use it to understand candidates or teammates and anticipate decision-making under stress.

Self-growth seekers

25%OF USERS

People interested in personal development take it to map their core values and make clearer choices in relationships and everyday life.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

Benchmarking

See How You Compare

Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.

Shaded area — where most people score

Dot — the average

You — your score lands on each curve after the test— your score, after the test

Vivid Impressions of LifeVIoL

You?

Average6.5

Typical rangeTypical4.3 – 8.7

Possible3 – 15

Sensual pleasures and delightsSpad

You?

Average9.4

Typical rangeTypical7.9 – 10.9

Possible3 – 15

ServiceS

You?

Average6.3

Typical rangeTypical4.6 – 8.1

Possible3 – 15

Freedom, openness, and democracy in societyFoadis

You?

Average10.2

Typical rangeTypical8.3 – 12

Possible3 – 15

Professional qualitiesPq

You?

Average7

Typical rangeTypical5.2 – 8.9

Possible3 – 15

Attachment and LoveAaL

You?

Average10.8

Typical rangeTypical9.3 – 12.3

Possible3 – 15

AttractivenessA

You?

Average10.8

Typical rangeTypical8.8 – 12.7

Possible3 – 15

Socio-political activitySa

You?

Average9.2

Typical rangeTypical7.6 – 10.7

Possible3 – 15

Moral qualitiesMq

You?

Average6.2

Typical rangeTypical4 – 8.4

Possible3 – 15

Interpersonal Contacts and CommunicationICaC

You?

Average6.8

Typical rangeTypical5.3 – 8.3

Possible3 – 15

Material SuccessMS

You?

Average8.1

Typical rangeTypical6.4 – 9.9

Possible3 – 15

Personal GrowthPG

You?

Average6.2

Typical rangeTypical4.4 – 7.9

Possible3 – 15

Interesting workIw

You?

Average9.1

Typical rangeTypical7.2 – 11

Possible3 – 15

FameF

You?

Average9.8

Typical rangeTypical7.7 – 12

Possible3 – 15

HealthH

You?

Average7.2

Typical rangeTypical5.8 – 8.7

Possible3 – 15

Power and InfluencePaI

You?

Average9.7

Typical rangeTypical7.8 – 11.6

Possible3 – 15

Rich spiritual and religious lifeRsarl

You?

Average7

Typical rangeTypical5 – 8.9

Possible3 – 15

Wealth of Spiritual CultureWoSC

You?

Average8.4

Typical rangeTypical6.6 – 10.3

Possible3 – 15

Safety and SecuritySaS

You?

Average11.8

Typical rangeTypical10.3 – 13.3

Possible3 – 15

AutonomyA

You?

Average8.6

Typical rangeTypical6.8 – 10.3

Possible3 – 15

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SAMPLE QUESTIONS

Example Questions From the Test

Below is a list of various spiritual and material values that a person may or may not possess. Please rate how important it is to you personally to possess each of these values, regardless of whether you currently have them. First, review the entire list, and then rate each value one at a time.

- Not important at all to me
- Not very important
- Moderately important
- Very important
- Most important value
- Not at all important to me
- Not very important
- Moderately important
- Very important
- Most important
- Not important to me at all
- Not very important
- Moderately important
- Very important
- The most important value

These are 3 of the 60 real questions — the rest appear in the test. No sign-up needed to start.

WHAT THE TEST MEASURES

Value Orientation Assessment Test - Description and methodology of the test

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values

Readers comparing priorities across relationships, work, beliefs, and security may find the Value Orientation Assessment Test useful. It places these areas side by side, so a personal values assessment can help clarify where demands compete in everyday decisions. The result is descriptive rather than a verdict about which preference is best.

What This Assessment Explores

Values are preferred life directions, not fixed traits. A value assessment shows relative importance now, not a superior pattern.

Each scale spans 3-15. Displayed bands are 3-7, 8-11, and 12-15; Civic and Political Engagement and Safety and Security use 3-6, 7-11, and 12-15. Labels vary by scale.

Service, Freedom, Openness, and Democracy in Society, and Civic and Political Engagement measure helping, justice, and participation.
Interpersonal Contacts and Communication, Attachment and Love, Vivid Life Experiences, and Sensory Pleasures and Enjoyment measure connection, closeness, novelty, and enjoyment.
Professional Qualities, Interesting Work, Material Success, Personal Growth, and Fame measure competence, fulfilment, prosperity, development, and recognition.
Attractiveness, Moral Qualities, Health, and Power and Influence measure appearance, ethics, wellbeing, and leadership.
Rich Spiritual and Religious Life, Spiritual and Cultural Enrichment, Safety and Security, and Autonomy measure faith, culture, stability, and independence.

Methodology and Scientific Basis

Each statement asks how important a life aim is, using five ordered choices from Not important at all to Most important value. The items cover social contribution, relationships, autonomy, pleasure, work, recognition, spirituality, health, security, and self-development. Responses form separate dimension scores, so the result compares priorities rather than producing one total. In this value orientation questionnaire, displayed bands classify each dimension within its own score range rather than ranking the respondent against a population.

The related Nikolaev Value Orientation Method is a source instrument for comparison. This questionnaire is conceptually consistent with its emphasis on preferred life directions, Rokeach’s model of human values, and Schwartz’s theory of value structure, but this online questionnaire is not a direct adaptation of those sources.

Scores should be read together and against current circumstances. Self-report can reflect context, self-awareness, and impression management; because population norms and reliability estimates are not stated, the result cannot establish clinical status or explain causes.

Author: Milton Rokeach

Literature:

Nikolaev, A.N. (2000). Methodology for studying value orientations. In Psychological foundations of learning and education (pp. 40-43). Saint Petersburg: Lesgaft State Academy of Physical Education.
Rokeach, M. (1973). The Nature of Human Values. New York: The Free Press.
Schwartz, S.H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1-65. 10.1016/S0065-2601(08)60281-6