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ethnopsychology

Ethnocentrism Measurement Questionnaire Test

Take the online Ethnocentrism Measurement Questionnaire Test - AI psychologist FreudlyYou can take Ethnocentrism Measurement Questionnaire Testhere. Online version of a simple and accurate psychological test with interpretation.en
Understand how much culture shapes your judgments in about 4 minutes. Get a quick, research-ready snapshot that supports better cross-cultural communication at work or school.
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Questions: 204 minutes
08:30
October 2, 2025
October 2, 2025
Material has been updated
October 2, 2025
Material has been published
16,891 view
1,588 completions
1,399 likes
Verified by Daniel Hall
Psychologist with 25 years of experience
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Scale Explorer

How the Scales are Structured

example score
71/100
Ethnocentrism Index (EI)
Measures the degree to which a person evaluates other cultures through the norms and stereotypes of their own culture.
Low
Moderate
High
20 – 46: Low | 47 – 73: Moderate | 74 – 100: High
A score of 71 falls in the Moderate range, suggesting a noticeable tendency to rely on one’s own cultural norms when interpreting other cultures, with some openness to cultural differences.
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DATA-BASED USER COHORTS

Who Usually Takes This Test?

HR and team leads
41%OF USERS
They use it to spot hidden cultural bias and prevent friction when building or managing international and diverse teams.
Psychology and education researchers
34%OF USERS
They take it to measure ethnocentric attitudes in studies and evaluate how training or curricula affect openness to other cultures.
Students and global travelers
25%OF USERS
They take it to understand how strongly their own cultural norms shape their reactions to unfamiliar customs and people.
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
Benchmarking

See How You Compare

Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.
Ethnocentrism Index (EI)
Ethnocentrism Index (EI)
Average
66.1
Normal range
54.9 — 77.3
min.
20
max.
100
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
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SAMPLE QUESTIONS

Example Questions From the Test

Please select, from the statements provided, the one with which you agree. Try to indicate the degree to which you agree with that statement. The following is the text of an instrument designed to assess the level of ethnocentrism among Russians. To assess the level of ethnocentrism in members of other ethnic groups, the text must be reworded accordingly.
    • Strongly agree
    • Agree
    • Hard to say
    • Disagree
    • Strongly disagree
    • Completely agree
    • Agree
    • Hard to say
    • Disagree
    • Completely disagree
    • Strongly agree
    • Agree
    • Unsure
    • Disagree
    • Strongly disagree
These are 3 of the 20 real questions — the rest appear in the test. No sign-up needed to start.
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WHAT THE TEST MEASURES
About This Assessment
Methodology for Measuring Ethnocentrism Test

Ethnocentrism Measurement Questionnaire Test - Symptoms and Signs

ethnopsychology
identity

This questionnaire is designed to assess ethnocentric attitudes-how strongly an individual tends to interpret other groups and practices through the norms and assumptions of their own cultural background. The Ethnocentrism Measurement Questionnaire provides a brief, structured self-report format that can be used in clinical, educational, or research contexts when culturally informed attitudes are relevant.

The instrument consists of 20 items and typically requires about 4 minutes to complete. Items query perspectives on cultural difference and perceived appropriateness of out-group practices, supporting a global estimate of ethnocentric orientation that may inform case formulation, consultation, or program evaluation when interpreted alongside other clinical and contextual information.

The Ethnocentrism Measurement Questionnaire is attributed to Donald T. Campbell.

Author: Donald T. Campbell
Literature: Neuliep, J. W., & McCroskey, J. C. The development of a U.S. and generalized ethnocentrism scale. Communication Research Reports. 1997.
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