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Axiological Orientation of Personality Test

Completed in about 10 minutes, the Axiological Orientation of Personality Test presents 50 questions about the values and priorities shaping relationships, work, learning, family, creativity, and personal growth. Your result maps these orientations across several life domains, offering a structured starting point for self-reflection and understanding how your priorities are organized.

Questions: 5010 minutes

Axiological Orientation of Personality: situation and reply bubbles

October 2, 2025October 2, 2025Material has been updatedOctober 2, 2025Material has been published

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Scale Explorer

How the Scales are Structured

Validity ScaleVS

Assesses the extent to which responses may be influenced by social desirability or impression management, which can affect result validity.

example score51/70

51/70Elevated desirability biasexample score

10 – 40Low desirability bias

41 – 70Elevated desirability bias

A score of 51 falls in the Elevated desirability bias range, suggesting responses may be somewhat polished or overly positive and should be interpreted with added caution.

Hobbies (Pragmatic Orientation)HO

This scale measures how strongly a person seeks recognition, status, or material benefit from their hobbies.

example score-1/12

-1/12Low pragmatic focusexample score

-12 – -1Low pragmatic focus

0Neutral / balanced

1 – 12High pragmatic focus

A score of -1 suggests your hobbies are generally not tied to recognition or material gain, and are more likely pursued for personal interest than for status.

Public Life (Pragmatic Orientation)PLO

Measures the extent to which a person seeks tangible results and personal benefit from participation in social life and activities.

example score1/12

1/12High pragmatic focusexample score

-12 – -1Low pragmatic focus

0Balanced

1 – 12High pragmatic focus

A score of 1 suggests a slight tendency to look for concrete benefits or outcomes from social involvement rather than engaging purely for its own sake.

Family (Pragmatic Orientation)FO

Measures the extent to which a person prioritizes family success, recognition, and material well-being in the family sphere.

example score3/12

3/12High pragmatic focusexample score

-12 – -1Low pragmatic focus

0Balanced focus

1 – 12High pragmatic focus

A score of 3 indicates a generally high pragmatic focus in family life, with noticeable importance placed on the family’s social and material achievements.

Education (Pragmatic Orientation)EO

Measures the degree to which a person approaches education pragmatically, emphasizing tangible benefits and socially valued outcomes versus passivity and conformity.

example score1/12

1/12High pragmatic focusexample score

-12 – -1Low pragmatic focus

0Balanced/neutral

1 – 12High pragmatic focus

A score of 1 suggests a mildly success-oriented, benefit-focused attitude toward education, with some attention to achieving results recognized by others.

Profession (Pragmatic Orientation)PO

This scale measures the degree to which a person seeks practical benefits and social recognition through their professional activity.

example score-8/12

-8/12Low pragmatic focusexample score

-12 – -1Low pragmatic focus

0Balanced/neutral

1 – 12High pragmatic focus

A score of -8 suggests a low emphasis on material success and standing out in the professional sphere, with comparatively less motivation driven by pragmatic rewards or recognition.

Preservation of IndividualityPoI

Measures the extent to which a person values independence and maintaining a unique, self-directed identity versus conforming to others' expectations.

example score5/15

5/15Balanced individualityexample score

-15 – -1Conformity-oriented

0 – 14Balanced individuality

15Strong individuality

A score of 5 suggests a generally balanced preference for independence and uniqueness, with flexibility to adapt when needed.

Material Well-BeingMWB

Material well-being measures how strongly a person prioritizes financial prosperity and material comfort in their value system.

example score-9/15

-9/15Low priorityexample score

-15 – -1Low priority

0Balanced

1 – 15High priority

A score of -9 indicates a low priority on material well-being, suggesting relative indifference to financial status in personal choices.

AchievementA

Measures the degree to which a person is oriented toward concrete results, success, and personal achievement.

example score-2/15

-2/15Lowexample score

-15 – -1Low

0 – 15High

A score of -2 falls in the Low range, suggesting a relatively weak focus on achieving specific outcomes, with success often seen as less central and more dependent on external circumstances.

PrestigeP

Prestige measures the degree to which a person seeks recognition, respect, and approval from others as a guiding value.

example score-10/15

-10/15Low prestige focusexample score

-15 – -1Low prestige focus

0Balanced

1 – 15High prestige focus

A score of -10 indicates a low emphasis on status and external approval, with relatively little drive for recognition or leadership roles.

Hobbies (Humanistic Orientation)HO

Measures the importance a person assigns to hobbies, leisure activities, and free time as a life value.

example score10/12

10/12Highexample score

-12 – -1Low

0 – 6Moderate

7 – 12High

A score of 10 falls in the High range, suggesting hobbies and leisure time are highly valued and likely play a meaningful role in life choices and daily planning.

Social Life (Humanistic Orientation)SLO

Measures orientation toward social engagement and change versus preference for stability and avoidance of social activity.

example score-4/12

-4/12Stability-seekingexample score

-12 – -1Stability-seeking

0 – 12Socially active

A score of -4 suggests a tendency to prefer stability and limit involvement in broader social activity or change-oriented initiatives.

Family (Humanistic Orientation)FO

This scale reflects the degree to which a person prioritizes family values and emotional involvement in family relationships.

example score-8/12

-8/12Lowexample score

-12 – -1Low

0Balanced

1 – 12High

A score of -8 falls in the Low range, suggesting a relatively detached or formal attitude toward family responsibilities and family as a life priority.

Education (Humanistic Orientation)EO

Measures the importance a person places on education and broadening their horizons as a guiding life value.

example score8/12

8/12Strong humanistic educationexample score

-12 – -1Limited learning focus

0 – 6Pragmatic learning

7 – 12Strong humanistic education

A score of 8 falls in the high range, suggesting education and expanding knowledge are meaningful priorities that likely influence choices and interests beyond what is strictly necessary.

Profession (Humanistic Orientation)PO

Measures the importance of the professional sphere and career growth within a person’s value orientation.

example score0/12

0/12Neutralexample score

-12 – -1Low

0Neutral

1 – 12High

A score of 0 indicates a neutral stance toward the professional sphere, with neither pronounced engagement nor notable indifference highlighted by this scale.

Interpersonal RelationshipsIR

This scale measures how important it is for a person to build and maintain positive, trusting connections with others.

example score-1/15

-1/15Lowerexample score

-15 – -1Lower

0Neutral

1 – 15Higher

A score of -1 falls in the Lower range, suggesting relationships may be slightly less prioritized and communication may feel somewhat cautious or hesitant at times.

CreativityC

Creativity measures the degree to which a person seeks novelty, variety, and opportunities to express creative potential in everyday life.

example score9/15

9/15Innovativeexample score

-15 – -1Conservative

0 – 7Balanced

8 – 15Innovative

A score of 9 falls in the Innovative range, suggesting a pronounced preference for change, experimentation, and creative self-expression.

Spiritual SatisfactionSS

Measures the extent to which a person seeks moral fulfillment and adheres to ethical standards versus prioritizing personal gain.

example score-4/15

-4/15Pragmatic focusexample score

-15 – -1Pragmatic focus

0Balanced orientation

1 – 15Idealistic harmony

A score of -4 falls in the Pragmatic focus range, suggesting comparatively lower emphasis on moral fulfillment and greater attention to personal benefit over shared norms.

Self-DevelopmentSD

Self-development measures the degree of motivation for self-improvement, self-knowledge, and realizing one’s potential.

example score-13/15

-13/15Lowexample score

-15 – -1Low

0Moderate

1 – 15High

A score of -13 falls in the Low range, suggesting a generally self-sufficient stance with limited emphasis on deliberate self-improvement or expanding personal capabilities.

just completed the test

DATA-BASED USER COHORTS

Who Usually Takes This Test?

People in life transitions

41%OF USERS

They want to clarify what matters most right now to make confident decisions about relationships, work, or major changes.

Counseling and coaching clients

34%OF USERS

They take it to put words to their core values, uncover inner conflicts, and set goals that feel genuinely meaningful.

HR and team development

25%OF USERS

They use it to understand motivation drivers and value mismatches that affect job fit, engagement, and collaboration.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

Benchmarking

See How You Compare

Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.

Shaded area — where most people score

Dot — the average

You — your score lands on each curve after the test— your score, after the test

Reliability scaleRs

You?

Average43.2

Typical rangeTypical35 – 51.3

Possible10 – 70

Hobbies (Pragmatic Orientation)HO

You?

Average0.9

Typical rangeTypical-2.6 – 4.3

Possible-12 – 12

Social Life (Pragmatic Orientation)SLO

You?

Average-0.5

Typical rangeTypical-3.9 – 2.9

Possible-12 – 12

Family (pragmatic orientation)Fo

You?

Average-2.3

Typical rangeTypical-5.5 – 0.8

Possible-12 – 12

Education (Pragmatic Orientation)EO

You?

Average4

Typical rangeTypical-0.1 – 8.1

Possible-12 – 12

Profession (pragmatic orientation)Po

You?

Average2.8

Typical rangeTypical-1.4 – 6.9

Possible-12 – 12

Preserving IndividualityPI

You?

Average-6

Typical rangeTypical-11.1 – -0.9

Possible-15 – 15

Material well-beingMw

You?

Average6.5

Typical rangeTypical0.8 – 12.1

Possible-15 – 15

AchievementsA

You?

Average3.2

Typical rangeTypical-1.9 – 8.3

Possible-15 – 15

PrestigeP

You?

Average5.7

Typical rangeTypical1.1 – 10.2

Possible-15 – 15

Hobbies (Humanistic Orientation)HO

You?

Average5.2

Typical rangeTypical1.1 – 9.3

Possible-12 – 12

Social life (humanistic orientation)Slo

You?

Average4

Typical rangeTypical-0.2 – 8.3

Possible-12 – 12

Family (Humanistic Orientation)FO

You?

Average-0.4

Typical rangeTypical-4.3 – 3.4

Possible-12 – 12

Education (Humanistic Orientation)EO

You?

Average1.8

Typical rangeTypical-1.7 – 5.3

Possible-12 – 12

Profession (humanistic orientation)Po

You?

Average-2.8

Typical rangeTypical-7.1 – 1.4

Possible-12 – 12

RelationshipsR

You?

Average5.5

Typical rangeTypical0.8 – 10.3

Possible-15 – 15

CreativityC

You?

Average0.6

Typical rangeTypical-3.3 – 4.4

Possible-15 – 15

Spiritual FulfillmentSF

You?

Average1.1

Typical rangeTypical-3.3 – 5.5

Possible-15 – 15

Self-developmentS

You?

Average-0.6

Typical rangeTypical-5.9 – 4.8

Possible-15 – 15

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SAMPLE QUESTIONS

Example Questions From the Test

Please rate the importance of the content of each statement using the 7-point response scale. Please keep in mind that there are no right or wrong answers; the most appropriate response is an honest one. Whenever possible, avoid selecting the response option “Indifferent.” While completing the questionnaire, it is recommended to preface each statement with the phrase “For me right now…”

- Completely unacceptable
- Unacceptable
- Not appealing
- Indifferent
- Appealing
- Important
- Very important
- Completely unacceptable
- Unacceptable
- Not appealing
- Indifferent
- Appealing
- Important
- Very important
- Completely unacceptable
- Unacceptable
- Not appealing
- Indifferent
- Appealing
- Important
- Very important

These are 3 of the 50 real questions — the rest appear in the test. No sign-up needed to start.

WHAT THE TEST MEASURES

Axiological Orientation of Personality Test - Description and methodology of the test

values

People seeking to understand how values organize everyday choices may use this questionnaire to examine motives across personal and social domains. The Axiological Orientation of Personality Test organizes value priorities into a structured profile that can be compared across domains. That cross-domain profile makes this personality values test useful for reflecting on priorities, tensions, and the contexts in which choices feel meaningful.

What This Assessment Explores

This values orientation questionnaire examines connection, creativity, ethics, growth, independence, gain, achievement, prestige, and life-domain priorities. Its dimensions are:

Core values measure relationships, creativity, ethics, growth, and individuality: Interpersonal Relationships, Creativity, Spiritual Satisfaction, Self-Development, and Preservation of Individuality, each scored -15-15.
Status values measure prosperity, achievement, and recognition: Material Well-Being, Achievement, and Prestige, each scored -15-15.
Pragmatic orientation measures concrete benefits in Hobbies, Public Life, Family, Education, and Profession; each scale ranges from -12 to 12.
Humanistic orientation measures the importance of Hobbies, Social Life, Family, Education, and Profession; each scale ranges from -12 to 12.
The Validity Scale (10-70) measures socially desirable responding; higher scores may reflect favorable self-presentation or conformity.

Bands distinguish lower, neutral, higher, conservative, balanced, innovative, pragmatic, idealistic, and high or low orientations.

Methodology and Scientific Basis

Seven ordered choices run from completely unacceptable to very important, with intermediate judgments including indifferent, appealing, and important. Answers produce displayed scale scores, but no point contribution is stated; bands are catalogue categories, not reconstructed scoring rules.

The questionnaire is conceptually consistent with Axiological Orientation of Personality (Kaptsov & Karpushina, 2007). This axiological personality assessment uses a value-domain structure. The online questionnaire is not a standardized administration of that published instrument, so its scores describe this profile rather than population norms. Kalugin's 2015 psychometric analysis of analogous value tools and Bocharova's 2014 comparison across sociocultural groups add construct context, but neither establishes reliability, norms, or clinical thresholds for this version.

Interpretation is strongest when domains are compared, rather than treating one score as a fixed trait. Current circumstances, self-awareness, and socially desirable responding can influence answers. An elevated desirability indicator may signal response bias; use the profile to reflect on value patterns while considering broader context before inferring enduring personality.

Author: Milton Rokeach, Shalom H. Schwartz

Literature:

Kaptsov, A. V., & Karpushina, L. V. (2007). Axiological Orientation of Personality: Guidance for Applying the Test. Methodological Manual. 3rd revised and expanded edition. Samara: IPK Sodruzhestvo, 44 pp.
Kalugin, Aleksey Yuryevich. (2015). Psychometric Analysis of Two Analogous Value Assessment Tools: The Terminal Values Questionnaire by I. G. Senin and the Axiological Orientation of Personality Questionnaire by A. V. Kaptsov and L. V. Karpushina. Modern Research of Social Problems, no. 1 (45), 62-79. 10.12731/2218-7405-2015-1-23
Bocharova, Elena Evgenyevna. (2014). Axiological Orientation of Personality among Representatives of Different Sociocultural Groups. Izvestiya of Saratov University. Philosophy. Psychology. Pedagogy, 14(2), 58-63. 10.18500/1819-7671-2014-14-2-58-63

Updated: 2025-10-02