Cultural and Value Orientations Test
Understand the values shaping your group’s culture in about 1 minute. Get clear, actionable insights to improve communication, teamwork, and people decisions fast.
08:30
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How the Scales are Structured
DATA-BASED USER COHORTS
Who Usually Takes This Test?
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
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See How You Compare
Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.
Below is a preview of how scores are typically distributed across each scale.
Dynamically evolving culture (Dec)
Dynamically evolving culture (Dec)
Average
3.7
Normal range
2.9 — 4.6
min.
0
max.
5
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Modern Culture (MC)
Modern Culture (MC)
Average
3.7
Normal range
2.9 — 4.4
min.
0
max.
5
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Traditional Culture (TC)
Traditional Culture (TC)
Average
2.6
Normal range
1.8 — 3.4
min.
0
max.
5
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
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SAMPLE QUESTIONS
Example Questions From the Test
For each statement, please select the response that, in your opinion, most accurately describes the cultural orientation of your people. When responding, try to recall what you were taught by your family, school, and religion. Please do not base your answers on your current views if they differ from what you were taught.
- In my culture, people consider the past (traditions, history) the most important factor in decision-making.
- In my culture, people consider the present (today, and only today) the most important factor in decision-making.
- In my culture, people consider the future (what will happen) the most important factor in decision-making.
- In my culture, people generally see themselves as victims of natural forces and believe that nature cannot be brought under human control.
- In my culture, people generally believe that they live in harmony with nature; human beings are an extension of nature and the "supernatural," not in opposition to it.
- In my culture, people generally believe that they control many forces of nature, and that nature should be put to human use.
- In my culture, it is believed that if people are not controlled, they are likely to do bad things.
- In my culture, it is believed that if people are not controlled, they are likely to do both bad and good things.
- In my culture, it is believed that if people are not controlled, they are likely to do good things.
WHAT THE TEST MEASURES
About This Assessment
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Cultural and Value Orientations Test - Symptoms and Signs
This brief self-report measure is intended to screen for salient cultural and value priorities within a group or community context. Cultural and Value Orientations can be used to summarize respondents’ dominant value emphases to inform discussion, consultation, or preliminary assessment in applied settings.
The instrument consists of 5 items and typically requires about 1 minutes to complete. Item responses are interpreted descriptively to highlight relative orientations and potential implications for norms, decision-making, and interpersonal behavior. Cultural and Value Orientations is commonly referenced alongside value theory work by Shalom H. Schwartz and Milton Rokeach.
Author: Milton Rokeach, Shalom H. Schwartz
Literature: Schwartz, S. H. Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology. 1992.
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