Cultural and Value Orientations Test
Understand the values shaping your group’s culture in about 1 minute. Get clear, actionable insights to improve communication, teamwork, and people decisions fast.
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Scale Explorer
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DATA-BASED USER COHORTS
Who Usually Takes This Test?
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
RESULTS YOU CAN ACTUALLY USE
What You’ll See After You Finish the Test
Benchmarking
See How You Compare
Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.
Below is a preview of the benchmarks we use to place your score in context.
Dynamically evolving culture (Dec)
Average
3.7
Normal range
2.9 — 4.6
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Modern Culture (MC)
Average
3.7
Normal range
2.9 — 4.4
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Traditional Culture (TC)
Average
2.6
Normal range
1.8 — 3.4
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
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CLEAR ANSWERS TO COMMON QUESTIONS
Frequently Asked Questions
What does this assessment measure?
It identifies dominant cultural value directions within a group or community. It summarizes patterns that may shape norms, expectations, and behavior.
How is it completed?
Select the option in each item that best matches the group’s typical view or practice. Choose the closest fit even if no option is perfect.
How long does it take and how many items are included?
Estimated completion time is about 1 minute. The assessment includes 5 items.
How should results be interpreted?
Results indicate trends in value orientations rather than fixed traits. Interpretation is intended for group-level understanding and should consider the setting and purpose.
Who can use the results and for what purposes?
Results can support research, organizational diagnostics, training planning, and team development. They are used to inform communication and coordination based on shared value patterns.
WHAT THE TEST MEASURES
About This Assessment
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Cultural and Value Orientations Test - Symptoms and Signs
This brief self-report measure is intended to screen for salient cultural and value priorities within a group or community context. Cultural and Value Orientations can be used to summarize respondents’ dominant value emphases to inform discussion, consultation, or preliminary assessment in applied settings.
The instrument consists of 5 items and typically requires about 1 minutes to complete. Item responses are interpreted descriptively to highlight relative orientations and potential implications for norms, decision-making, and interpersonal behavior. Cultural and Value Orientations is commonly referenced alongside value theory work by Shalom H. Schwartz and Milton Rokeach.
Author: Milton Rokeach, Shalom H. Schwartz
Literature: Schwartz, S. H. Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology. 1992.
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