Motivational Structure of Information Activity Test
Understand what drives your daily information habits and media choices in about 7 minutes. Get clear motivation insights to sharpen communication, messaging, and audience fit.
08:30
Scale Explorer
How the Scales are Structured
DATA-BASED USER COHORTS
Who Usually Takes This Test?
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
Benchmarking
See How You Compare
Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.
Below is a preview of how scores are typically distributed across each scale.
Compensatory (C)
Compensatory (C)
Average
16.8
Normal range
10.9 — 22.7
min.
8
max.
40
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Reactivating (R)
Reactivating (R)
Average
29
Normal range
24.5 — 33.5
min.
8
max.
40
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Relaxation (R)
Relaxation (R)
Average
28.5
Normal range
22.7 — 34.3
min.
8
max.
40
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Communicative (C)
Communicative (C)
Average
28.7
Normal range
24 — 33.5
min.
8
max.
40
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Informative (I)
Informative (I)
Average
23.7
Normal range
19 — 28.4
min.
8
max.
40
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
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SAMPLE QUESTIONS
Example Questions From the Test
Please rank the statements below (on a scale from 1 to 5) according to how well they reflect your personal views, preferences, habits, and attitudes related to media use. The statements are organized into 8 sections, with five statements in each section. Within each section, assign the highest score (5) to the statement that fits you best and the lowest score (1) to the statement that fits you least. You may assign the same score to more than one statement within a section, but please do so only when absolutely necessary.
- I often take any opportunity to communicate with different people via messaging apps, the internet, and any other means of mobile communication.
- I often manage to forget all my tasks and worries while spending time watching TV, on the internet, reading a magazine, etc.
- Most often, I turn on the TV (radio, or computer) only to get important information, lift my mood, and create a positive background for work.
- I often look in the ocean of information for facts/messages that broaden my view of the world and give me food for thought.
- I often catch myself thinking that in virtual reality I feel much freer and more fully myself than in everyday life.
- Modern media should, first and foremost, meet people’s need for up-to-date, in-demand, well-organized knowledge.
- Modern media need to increase the amount of positive, relaxing content and reduce the amount of reports about violence and crime.
- Modern media should produce and broadcast films, music, news, and other programs that inspire people to take action and overcome difficulties.
- Modern media (including television, the internet, etc.) should create opportunities for people to realize their boldest wishes, fantasies, and ideas.
- Modern media should not only inform, but also help people connect, communicate, and form groups around shared interests.
- I am interested in information technologies and communication tools that expand my opportunities to make contacts and to communicate with friends, relatives, acquaintances, etc.
- I most enjoy TV programs, radio stations, and websites that energize me and create a positive mood.
- I try to find, among modern media (TV channels, websites, print publications), sources of truly new and important information.
- I often like to watch TV programs or films that relieve fatigue and distract me from worries and problems.
- Among all kinds of TV projects, feature films, and computer games, I choose those that help me, at least for a while, feel the limitless potential of humankind.
WHAT THE TEST MEASURES
About This Assessment
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Motivational Structure of Information Activity Test - Symptoms and Signs
This self-report measure assesses motivational factors that may shape how an individual seeks, selects, and engages with information in everyday contexts. The Motivational Structure of Information Activity is intended to support a brief appraisal of predominant reasons for information engagement, such as curiosity, reassurance/control seeking, or entertainment, based on the respondent’s pattern of endorsements.
It consists of 8 items and typically requires about 7 minutes to complete. Scoring is used to summarize relative motivational tendencies and can inform case formulation or communication planning when interpreted alongside collateral data and relevant clinical context. The Motivational Structure of Information Activity is attributed to Edward L. Deci, Richard M. Ryan, and John W. Atkinson.
Author: Edward L. Deci, John W. Atkinson, Richard M. Ryan
Literature: Bandura, A. Social cognitive theory of mass communication. Media Psychology. 2001.
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