Personal Advertising Suggestibility Test

People who want to understand their own reactions to promotional messages can use this questionnaire to examine trust, attention, and purchase-related tendencies. The Personal Advertising Suggestibility Test is intended for readers reflecting on how advertising enters everyday consumer decisions. It considers both openness and skepticism rather than assuming that noticing an advertisement means accepting it. It supports self-observation through an advertising suggestibility questionnaire, showing how trust enters everyday choices.

What This Assessment Explores

Trust in advertising and reliance on it when choosing products or services form the central construct. The items address enjoyment of commercials, expectations about advertised effects, recommendations, repeated exposure, and contextual advertising. In everyday buying contexts, this trust in advertising test helps readers examine their consumer habits.

The questionnaire groups the main themes as follows:

• Aesthetic response shows whether commercials feel enjoyable rather than irritating.
• Advertising trust indicates whether claims and products seem credible.
• Purchase guidance reflects reliance on advertising or reviews when buying.
• Personal and social response indicates expectations about advertised effects and willingness to recommend products.

One overall Advertising Suggestibility Level runs from 0-40. The bands are Low trust (0-13), Selective trust (14-22), and High suggestibility (23-40). Low results indicate distrust or disregard; Selective trust reflects situational trust and selective attention; High suggestibility indicates greater trust and reliance on advertising when choosing products.

Methodology and Scientific Basis

The self-report uses a five-point format from No through uncertain middle choices to Yes. This allows situational variation instead of a binary answer. Responses combine into one result summarizing tendencies across attention, trust, and consumer response.

Zekeryaev's 2025 standardization study examines its own questionnaire; his 2024 study examines emotional orientation at different suggestibility levels. Conceptually, this online questionnaire is consistent with Zekeryaev's 2025 standardization study, but it is not established as an adaptation of that instrument or an independently validated digital version. Research by Soh, Reid, and King on advertising trust, and by Obermiller and Spangenberg on skepticism, frames reliance and doubt as related tendencies.

The study's norms do not automatically apply to this online questionnaire.

Interpret the bands as descriptive guidance about how advertising may enter attention, judgments, recommendations, and buying choices. A high result does not prove gullibility, and a low result does not mean immunity to persuasion. The score indicates a person's advertising reliance in consumer choices and tendency to respond to advertising in consumer situations; it may vary with mood, shopping context, familiarity with advertising, and self-report accuracy, so read it alongside behavior rather than as a fixed label.