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Personal Advertising Suggestibility Test

Take the online Personal Advertising Suggestibility Test - AI psychologist FreudlyYou can take Personal Advertising Suggestibility Testhere. Online version of a simple and accurate psychological test with interpretation.en
Learn how someone responds to ads and how much they trust them in about 2 minutes. Get a clear snapshot of marketing influence to tailor messaging and support more mindful choices.
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Questions: 102 minutes
08:30
October 2, 2025
October 2, 2025
Material has been updated
October 2, 2025
Material has been published
29,711 views
3,391 completion
2,841 likes
Verified by Daniel Hall
Psychologist with 25 years of experience
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Scale Explorer

How the Scales are Structured

example score
28/40
Advertising Suggestibility Level (ASL)
Measures how much a person tends to trust advertising messages and rely on them when making purchase decisions.
Low trust
Selective trust
High suggestibility
0 – 13: Low trust | 14 – 22: Selective trust | 23 – 40: High suggestibility
A score of 28 indicates high advertising suggestibility, meaning the person is generally receptive to advertising claims and may let them strongly influence choices.
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DATA-BASED USER COHORTS

Who Usually Takes This Test?

Curious everyday shoppers
41%OF USERS
People who want to understand whether ads sway their choices and how much they trust marketing claims when buying.
Marketing and UX researchers
34%OF USERS
Specialists who segment audiences and tailor messaging by quickly gauging how receptive different groups are to advertising.
Psychology students and counselors
25%OF USERS
Learners and practitioners who use a quick screen to discuss suggestibility, trust, and decision-making habits with clients or participants.
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
Benchmarking

See How You Compare

Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.
Level of advertising suggestiveness (Loas)
Level of advertising suggestiveness (Loas)
Average
22.6
Normal range
17.6 — 27.7
min.
0
max.
40
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
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SAMPLE QUESTIONS

Example Questions From the Test

You will be presented with statements about contemporary advertising and its role in people’s lives. Indicate the extent to which you agree with each statement using the response scale provided.
    • No
    • Rather no than yes
    • Not sure (depends on the situation)
    • Rather yes than no
    • Yes
    • No
    • Rather no than yes
    • Not sure (depends on the situation)
    • Rather yes than no
    • Yes
    • No
    • Rather no than yes
    • I don't know (depends on the situation)
    • Rather yes than no
    • Yes
These are 3 of the 10 real questions — the rest appear in the test. No sign-up needed to start.
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WHAT THE TEST MEASURES
About This Assessment
Advertising Suggestibility of Personality Test

Personal Advertising Suggestibility Test - Symptoms and Signs

consumption

This brief self-report measure evaluates an individual’s susceptibility to persuasive advertising messages and related consumer influence. Personal Advertising Suggestibility is intended to capture perceived trust in advertising and tendency to be influenced by common promotional tactics.

The instrument consists of 10 items and typically requires about 2 minutes to complete. Responses can be used to summarize relative levels of advertising suggestibility for screening or research purposes; interpretation should be made in context and in conjunction with other relevant information. Personal Advertising Suggestibility is attributed to Robert B. Cialdini.

Author: Robert B. Cialdini
Literature: Petty, R. E., & Cacioppo, J. T. Communication and persuasion: Central and peripheral routes to attitude change. Springer. 1986.
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