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Schwartz Personality Profile (PVQ)

Schwartz Personality Profile (PVQ) Test

Learn what truly drives your choices and relationships in about 8 minutes. This 40 question profile delivers clear, actionable value insights you can use right away for motivation, teamwork, and conflict.

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Questions: 408 minutes

Hi! My name is Freudly, i am an AI therapist, I will give you an interpretation of the test after you complete it.

08:30

October 2, 2025

October 2, 2025
Material has been updated

October 2, 2025
Material has been published

30,128 views

3,661 completion

2,989 likes

Verified by Daniel Hall

Psychologist with 25 years of experience

Scale Explorer

How the Scales are Structured

example score

4/6

Security (10) (S)

Measures the importance you place on stability, order, and protection from threats for yourself and others.

Lower security focus

Balanced security focus

Higher security focus

1 – 2: Lower security focus | 3 – 4: Balanced security focus | 5 – 6: Higher security focus

A score of 4 suggests a balanced emphasis on safety and stability, valuing protection and order while still allowing flexibility in priorities.

example score

4/6

Conformity (9) (C)

Conformity measures the extent to which a person restrains impulses and follows rules to meet social expectations and maintain harmony.

Low

Moderate

High

1 – 2: Low | 3 – 4: Moderate | 5 – 6: High

A score of 4 indicates a moderate preference for following norms and exercising self-discipline, balanced with flexibility when appropriate.

example score

3/6

Stimulation (S)

Stimulation measures the importance you place on novelty, variety, and intense experiences in everyday life.

Low

Moderate

High

1 – 2: Low | 3 – 4: Moderate | 5 – 6: High

A score of 3 suggests a moderate preference for new experiences, with some openness to variety without consistently seeking high-intensity novelty.

example score

3/6

Self-Direction (7) (SD)

Measures the importance a person places on independent thinking, autonomy, and choosing their own way of acting.

Lower independence

Moderate independence

Higher independence

1 – 2: Lower independence | 3 – 4: Moderate independence | 5 – 6: Higher independence

A score of 3 suggests a moderate preference for autonomy and self-directed choices, balanced with acceptance of external guidance or structure in some situations.

example score

4/6

Universalism (6) (U)

Universalism measures the importance you place on understanding, tolerance, and protecting the well-being of all people and nature.

Lower

Moderate

Higher

1 – 2: Lower | 3 – 4: Moderate | 5 – 6: Higher

A score of 4 indicates a moderate emphasis on universalism, suggesting you often value fairness and broad concern for others and the environment without it being your dominant priority.

example score

4/6

Achievement (5) (A)

Measures the importance of personal success and demonstrating competence according to social standards to gain recognition.

Lower focus

Balanced focus

Strong focus

1 – 2.9: Lower focus | 3 – 4.4: Balanced focus | 4.5 – 6: Strong focus

A score of 4 suggests a balanced emphasis on achievement, valuing success and recognition while keeping other priorities in view.

example score

4/6

Tradition (4) (T)

Measures the degree to which a person respects and follows cultural, family, and social customs, norms, and rituals.

Low

Moderate

High

1 – 2: Low | 3 – 4: Moderate | 5 – 6: High

A score of 4 indicates a moderate preference for maintaining traditions, with respect for customs in some situations while remaining open to change in others.

example score

4/6

Power (P)

Measures the importance you place on social status, prestige, and having influence or control over people and resources.

Low power focus

Moderate power focus

High power focus

1 – 2.9: Low power focus | 3 – 4.4: Moderate power focus | 4.5 – 6: High power focus

A score of 4 indicates a moderate emphasis on gaining influence and recognition, while balancing power-related goals with other values.

example score

3/6

Hedonism (2) (H)

Measures how strongly a person prioritizes pleasure, enjoyment, and positive sensory experiences in everyday life.

Low

Moderate

High

1 – 2: Low | 3 – 4: Moderate | 5 – 6: High

A score of 3 indicates a moderate emphasis on hedonism, suggesting enjoyment and pleasure matter but are balanced with other priorities.

example score

4/6

Benevolence (1) (B)

Measures how strongly you prioritize caring for and supporting the well-being of people close to you through prosocial, responsible behavior.

Lower benevolence

Moderate benevolence

Higher benevolence

1 – 2: Lower benevolence | 3 – 4: Moderate benevolence | 5 – 6: Higher benevolence

A score of 4 suggests benevolence is a steady value for you, often guiding you toward supportive and fair behavior while still balancing other priorities.

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DATA-BASED USER COHORTS

Who Usually Takes This Test?

Self-growth seekers

41%OF USERS

People who want to clarify what truly motivates them and make better decisions in work, relationships, and life.

Managers and HR specialists

34%OF USERS

Leaders who use value insights to improve hiring, motivation, team fit, and resolve conflicts.

Psychologists and researchers

25%OF USERS

Professionals who assess personal values for counseling, group diagnostics, or cross-cultural and social research.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

RESULTS YOU CAN ACTUALLY USE

Scale Results
— Explained Clearly

Your scores across each test scale are translated into plain, usable insights. You won’t just get numbers — you’ll learn how your results impact your daily life, emotional state, and overall well-being.

AI-Powered
Interpretation

You’ll receive a structured, clinically-grounded explanation. Our AI analyzes patterns and relationships between scales to provide a coherent interpretation, without exaggerated language.

Statistical
Comparison

See how your results compare to others. Anonymized platform data is used to create a percentile scale, which identifies whether your results are typical.

Practical
Recommendations

You’ll receive clear, actionable guidance tailored to your profile. These easy-to-implement suggestions focus on coping, self-regulation, and realistic next steps.

AI-Powered
Insights

Get insights on behavioral and thought patterns you might not notice on your own. By uncovering subtle connections between your responses, you’ll better understand what may be driving your current results.

Discuss with
an AI Therapist

Clarify, reflect, and explore your results right away. Talk through your experience, ask questions, and explore meanings in a calm, non-diagnostic dialogue.

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Used in 52+ countries

Benchmarking

See How You Compare

Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.

Safety (10) (S()

Average

3.7

Normal range

3 — 4.3

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

Conformity (9) (C()

Average

4.3

Normal range

3.4 — 5.2

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

Stimulation (8) (S()

Average

3.4

Normal range

2.8 — 4.1

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

Independence (7) (I()

Average

3.4

Normal range

2.7 — 4

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

Universalism (6) (U()

Average

3.3

Normal range

2.5 — 4.2

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

Achievements (5) (A()

Average

3.9

Normal range

3.3 — 4.6

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

Traditions (4) (T()

Average

2.9

Normal range

2.2 — 3.6

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

Power (3) (P()

Average

4.7

Normal range

4.1 — 5.3

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

Hedonism (2) (H()

Average

2.5

Normal range

1.8 — 3.2

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

Kindness (1) (K()

Average

2.7

Normal range

1.8 — 3.5

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

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CLEAR ANSWERS TO COMMON QUESTIONS

Frequently Asked Questions

What does this questionnaire measure?

It measures personal values that guide everyday choices, motivation, and social behavior. Results indicate which value priorities are most and least emphasized.

How are the questions structured?

Items describe brief portraits of people with specific preferences and lifestyles. Each item is rated by how similar that description is to the respondent.

How long does it take and how many items are included?

Completion time is approximately 8 minutes. The questionnaire contains 40 items.

How should ratings be selected when several items seem similar or unclear?

Select the rating that best reflects typical behavior and priorities, not an ideal or occasional exception. If uncertain, choose the closest available option and continue.

How should the results be used and interpreted?

Scores describe relative value priorities and are most informative when interpreted as a profile rather than a single score. Results can support counseling, research, and organizational work by clarifying drivers of behavior and possible value-based conflicts.

WHAT THE TEST MEASURES

About This Assessment

Schwartz Personality Profile (PVQ) Test - Symptoms and Signs

ethnopsychology cultural values

This measure is designed to assess personal value priorities that may inform motivation, interpersonal preferences, and everyday decision-making. The Schwartz Personality Profile (PVQ) uses brief portrait-style statements describing different people and lifestyles, and respondents rate how similar each description is to themselves.

The questionnaire includes 40 items and typically takes about 8 minutes to complete. Scores are generally interpreted as relative priorities across value domains and may be used to support clinical formulation, counseling, organizational consultation, or research when integrated with other assessment data.

In applied settings, the Schwartz Personality Profile (PVQ) can help clarify how stated ideals align with behavioral tendencies in social situations, and may inform goal-setting, conflict conceptualization, and discussions of person-environment fit. Results should be interpreted in context, considering response style, current stressors, and cultural background.

Author: shalom-h-schwartz

Literature: Schwartz, S. H. Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology. 1992.; Schwartz, S. H., & Boehnke, K. Evaluating the structure of human values with confirmatory factor analysis. Journal of Research in Personality. 2004.; Berry, J. W., Poortinga, Y. H., Breugelmans, S. M., Chasiotis, A., & Sam, D. L. Cross-cultural psychology: research and applications. Cambridge University Press. 2011.

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