Motivational Structure of Information Activity Test
Understand what drives your daily information habits and media choices in about 7 minutes. Get clear motivation insights to sharpen communication, messaging, and audience fit.
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08:30
Scale Explorer
How the Scales are Structured
DATA-BASED USER COHORTS
Who Usually Takes This Test?
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
RESULTS YOU CAN ACTUALLY USE
Benchmarking
See How You Compare
Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.
Below is a preview of how scores are typically distributed across each scale.
Compensatory (C)
Average
16.8
Normal range
10.9 — 22.7
min.
8
max.
40
Majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Reactivating (R)
Average
29
Normal range
24.5 — 33.5
min.
8
max.
40
Majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Relaxation (R)
Average
28.5
Normal range
22.7 — 34.3
min.
8
max.
40
Majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Communicative (C)
Average
28.7
Normal range
24 — 33.5
min.
8
max.
40
Majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Informative (I)
Average
23.7
Normal range
19 — 28.4
min.
8
max.
40
Majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
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CLEAR ANSWERS TO COMMON QUESTIONS
Frequently Asked Questions
What does this test measure?
It assesses the main motives that guide how a person selects information sources and consumes media. Results indicate one or more dominant drivers of information-seeking behavior.
Who is this test intended for?
It is intended for adults and older adolescents who regularly engage with news, social media, or other information channels. It may be used in personal reflection, research, or applied communication settings.
How long does it take and how many questions are included?
It takes about 7 minutes to complete. It contains 8 questions.
How should responses be selected?
Choose the option that best matches typical behavior rather than an ideal or planned response. Use the first response that seems accurate and proceed without spending long on any item.
How should results be interpreted?
Scores summarize motivational patterns and are not a diagnosis or a measure of intelligence or mental health. Results should be considered alongside context, such as current stress, role demands, and media environment.
WHAT THE TEST MEASURES
About This Assessment
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Motivational Structure of Information Activity Test - Symptoms and Signs
This self-report measure assesses motivational factors that may shape how an individual seeks, selects, and engages with information in everyday contexts. The Motivational Structure of Information Activity is intended to support a brief appraisal of predominant reasons for information engagement, such as curiosity, reassurance/control seeking, or entertainment, based on the respondent’s pattern of endorsements.
It consists of 8 items and typically requires about 7 minutes to complete. Scoring is used to summarize relative motivational tendencies and can inform case formulation or communication planning when interpreted alongside collateral data and relevant clinical context. The Motivational Structure of Information Activity is attributed to Edward L. Deci, Richard M. Ryan, and John W. Atkinson.
Author: Edward L. Deci, John W. Atkinson, Richard M. Ryan
Literature: Bandura, A. Social cognitive theory of mass communication. Media Psychology. 2001.
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