Cultural and Value Orientations Test

Understand the values shaping your group’s culture in about 1 minute. Get clear, actionable insights to improve communication, teamwork, and people decisions fast.

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Questions: 51 minute

Hi! My name is Freudly, i am an AI therapist, I will give you an interpretation of the test after you complete it.

08:30

October 2, 2025

October 2, 2025
Material has been updated

October 2, 2025
Material has been published

29800 views

3559 completions

3105 likes

Scale Explorer

How the Scales are Structured

example score

3/5

Dynamically Developing Culture (DDC)

Measures how strongly a group’s culture emphasizes future-focused progress, individual autonomy, and achievement-oriented results guided by formal rules.

Low dynamic orientation

Moderate dynamic orientation

High dynamic orientation

0 – 1: Low dynamic orientation | 2 – 3: Moderate dynamic orientation | 4 – 5: High dynamic orientation

A score of 3 indicates a moderate tendency toward a fast-changing, future-oriented culture that values initiative and results while still balancing them with other cultural priorities.

example score

4/5

Modern Culture (MC)

Measures the extent to which a group’s values and norms reflect a present-focused, rights-oriented, and ethically regulated modern cultural orientation.

Low modern orientation

Moderate modern orientation

High modern orientation

0 – 1: Low modern orientation | 2 – 3: Moderate modern orientation | 4 – 5: High modern orientation

A score of 4 indicates a high modern cultural orientation, suggesting strong emphasis on contemporary values, personal development, human rights, and role-based norms guided by ethical standards.

example score

2/5

Traditional Culture (TC)

Measures the extent to which a group is oriented toward past traditions, collective norms, and community-regulated ways of living.

Low traditional orientation

Moderate traditional orientation

High traditional orientation

0 – 1: Low traditional orientation | 2 – 3: Moderate traditional orientation | 4 – 5: High traditional orientation

A score of 2 indicates a moderate emphasis on tradition and collective norms, with openness to more flexible or present-focused approaches alongside established practices.

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DATA-BASED USER COHORTS

Who Usually Takes This Test?

HR and Team Leaders

41%OF USERS

They use it to map a team’s shared values quickly and improve communication, onboarding, and conflict prevention.

Psychologists and Coaches

34%OF USERS

They take it to understand how group norms shape behavior and to tailor interventions for teams or communities.

Researchers and Students

25%OF USERS

They use it for coursework or studies to compare cultural patterns across groups and track value trends over time.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

RESULTS YOU CAN ACTUALLY USE

What You’ll See After You Finish the Test

Scale Results
— Explained Clearly

Your scores across each test scale, translated into plain, usable insights. Not just numbers, but what they actually mean for your daily life, emotional state, and overall well-being.

AI-Powered
Interpretation

A structured, clinically grounded explanation. Our AI analyzes patterns and relationships between scales to provide a coherent interpretation — without alarmist language.

Statistical
Comparison

See how you compare to others. Your scores are placed in a statistical context, showing percentiles and trends based on anonymized platform data to help you understand what`s typical.

Practical
Recommendations

Actionable guidance tailored to your profile. Receive clear, realistic suggestions you can apply immediately — focused on coping, self-regulation, and realistic next steps.

AI-Detected
Insights

Key patterns you might not notice on your own. Surfacing subtle connections in your responses that help you better understand what may be driving your current results.

Discuss with
an AI Psychologist

Clarify, reflect, and explore right away. Talk through your outcomes, ask questions, and explore meanings in a calm, non-diagnostic dialogue environment.

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Used in 52+ countries

Benchmarking

See How You Compare

Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.

Dynamically evolving culture (Dec)

Average

3.7

Normal range

2.9 — 4.6

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Modern Culture (MC)

Average

3.7

Normal range

2.9 — 4.4

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Traditional Culture (TC)

Average

2.6

Normal range

1.8 — 3.4

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

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CLEAR ANSWERS TO COMMON QUESTIONS

Frequently Asked Questions

Any questions left?

What does this assessment measure?

It identifies dominant cultural value directions within a group or community. It summarizes patterns that may shape norms, expectations, and behavior.

How is it completed?

Select the option in each item that best matches the group’s typical view or practice. Choose the closest fit even if no option is perfect.

How long does it take and how many items are included?

Estimated completion time is about 1 minute. The assessment includes 5 items.

How should results be interpreted?

Results indicate trends in value orientations rather than fixed traits. Interpretation is intended for group-level understanding and should consider the setting and purpose.

Who can use the results and for what purposes?

Results can support research, organizational diagnostics, training planning, and team development. They are used to inform communication and coordination based on shared value patterns.

WHAT THE TEST MEASURES

About This Assessment

Cultural and Value Orientations Test

ethnopsychology cultural values

This brief self-report measure is intended to screen for salient cultural and value priorities within a group or community context. Cultural and Value Orientations can be used to summarize respondents’ dominant value emphases to inform discussion, consultation, or preliminary assessment in applied settings.

The instrument consists of 5 items and typically requires about 1 minutes to complete. Item responses are interpreted descriptively to highlight relative orientations and potential implications for norms, decision-making, and interpersonal behavior. Cultural and Value Orientations is commonly referenced alongside value theory work by Shalom H. Schwartz and Milton Rokeach.

Author: Milton Rokeach, Shalom H. Schwartz

Literature: Schwartz, S. H. Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology. 1992.

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