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Personal Advertising Suggestibility

Personal Advertising Suggestibility Test

Learn how someone responds to ads and how much they trust them in about 2 minutes. Get a clear snapshot of marketing influence to tailor messaging and support more mindful choices.

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Questions: 102 minutes

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08:30

October 2, 2025

October 2, 2025
Material has been updated

October 2, 2025
Material has been published

27,015 views

3,131 completion

2,634 likes

Verified by Daniel Hall

Psychologist with 25 years of experience

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How the Scales are Structured

example score

28/40

Advertising Suggestibility Level (ASL)

Measures how much a person tends to trust advertising messages and rely on them when making purchase decisions.

Low trust

Selective trust

High suggestibility

0 – 13: Low trust | 14 – 22: Selective trust | 23 – 40: High suggestibility

A score of 28 indicates high advertising suggestibility, meaning the person is generally receptive to advertising claims and may let them strongly influence choices.

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DATA-BASED USER COHORTS

Who Usually Takes This Test?

Curious everyday shoppers

41%OF USERS

People who want to understand whether ads sway their choices and how much they trust marketing claims when buying.

Marketing and UX researchers

34%OF USERS

Specialists who segment audiences and tailor messaging by quickly gauging how receptive different groups are to advertising.

Psychology students and counselors

25%OF USERS

Learners and practitioners who use a quick screen to discuss suggestibility, trust, and decision-making habits with clients or participants.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

RESULTS YOU CAN ACTUALLY USE

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Used in 52+ countries

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See How You Compare

Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.

Level of advertising suggestiveness (Loas)

Average

22.6

Normal range

17.6 — 27.7

min.

max.

Majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.

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CLEAR ANSWERS TO COMMON QUESTIONS

Frequently Asked Questions

What does this questionnaire measure?

It measures readiness to accept advertising messages and the level of trust placed in them. Results indicate susceptibility to marketing influence in consumer decisions.

How long does it take to complete and how many items are included?

Completion time is about 2 minutes. The questionnaire includes 10 items.

What type of questions are asked?

Items describe brief advertising situations and ask for an evaluation of likely reactions. Responses reflect tendencies toward suggestibility and trustfulness in marketing contexts.

How should responses be selected?

Select the option that best matches the typical reaction in similar situations. Answer all items without overthinking or trying to give a socially desirable response.

How should the results be interpreted and used?

Scores summarize relative sensitivity to advertising influence and may help identify patterns in purchasing behavior. Results support audience segmentation and communication planning and may inform counseling focused on more deliberate choices.

WHAT THE TEST MEASURES

About This Assessment

Advertising Suggestibility of Personality Test

Personal Advertising Suggestibility Test - Symptoms and Signs

consumption

This brief self-report measure evaluates an individual’s susceptibility to persuasive advertising messages and related consumer influence. Personal Advertising Suggestibility is intended to capture perceived trust in advertising and tendency to be influenced by common promotional tactics.

The instrument consists of 10 items and typically requires about 2 minutes to complete. Responses can be used to summarize relative levels of advertising suggestibility for screening or research purposes; interpretation should be made in context and in conjunction with other relevant information. Personal Advertising Suggestibility is attributed to Robert B. Cialdini.

Author: Robert B. Cialdini

Literature: Petty, R. E., & Cacioppo, J. T. Communication and persuasion: Central and peripheral routes to attitude change. Springer. 1986.

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