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Iowa-Netherlands Comparison Orientation Measure (INCOM)

Iowa-Netherlands Comparison Orientation Measure (INCOM) Test

See how you compare yourself to your past, your ideals, and others in just 3 minutes. Get quick insight to support self-esteem, motivation, and personal growth.

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Questions: 133 minutes

Hi! My name is Freudly, i am an AI therapist, I will give you an interpretation of the test after you complete it.

08:30

October 2, 2025

October 2, 2025
Material has been updated

October 2, 2025
Material has been published

25220 views

1475 completions

1209 likes

Scale Explorer

How the Scales are Structured

example score

2/8

With Strangers (WS)

Measures how often you compare yourself with unfamiliar people to gauge your standing against broader social norms.

Low

Moderate

High

0 – 3: Low | 4 – 6: Moderate | 7 – 8: High

A score of 2 indicates a low tendency to compare yourself with strangers, suggesting you rely relatively less on broad social reference points when evaluating yourself.

example score

9/16

With Familiar People (WFP)

Measures how much you compare yourself with familiar people when evaluating yourself and your progress.

Low comparison

High comparison

0 – 11: Low comparison | 12 – 16: High comparison

A score of 9 suggests you generally rely less on comparisons with familiar people, using them occasionally rather than as a primary reference point.

example score

13/28

Self-Comparison (S)

Measures how strongly a person tends to evaluate themselves by comparing their current achievements and setbacks to their own past performance.

Low self-comparison

Moderate self-comparison

High self-comparison

0 – 8: Low self-comparison | 9 – 21: Moderate self-comparison | 22 – 28: High self-comparison

A score of 13 indicates a moderate tendency to use past personal performance as a reference point when judging current successes and failures.

example score

31/52

Social Comparison Orientation (SCO)

Measures how strongly you tend to evaluate yourself by comparing your qualities, behavior, or achievements to other people.

Low

Moderate

High

0 – 14: Low | 15 – 39: Moderate | 40 – 52: High

A score of 31 falls in the Moderate range, suggesting you sometimes use others as a reference point for self-evaluation but are not consistently driven by social comparison.

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DATA-BASED USER COHORTS

Who Usually Takes This Test?

Self-esteem and anxiety seekers

41%OF USERS

People who often feel “not good enough” and want to understand how comparing themselves to others, their past, or an ideal self affects their mood and confidence.

Growth-minded goal setters

34%OF USERS

People focused on self-improvement who use the results to see whether they’re driven more by progress over time, high personal standards, or social benchmarks.

Coaching and counseling clients

25%OF USERS

People working with a coach or therapist who want a clear snapshot of their comparison habits to guide discussions about motivation, boundaries, and self-perception.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

RESULTS YOU CAN ACTUALLY USE

What You’ll See After You Finish the Test

Scale Results
— Explained Clearly

Your scores across each test scale, translated into plain, usable insights. Not just numbers, but what they actually mean for your daily life, emotional state, and overall well-being.

AI-Powered
Interpretation

A structured, clinically grounded explanation. Our AI analyzes patterns and relationships between scales to provide a coherent interpretation — without alarmist language.

Statistical
Comparison

See how you compare to others. Your scores are placed in a statistical context, showing percentiles and trends based on anonymized platform data to help you understand what`s typical.

Practical
Recommendations

Actionable guidance tailored to your profile. Receive clear, realistic suggestions you can apply immediately — focused on coping, self-regulation, and realistic next steps.

AI-Detected
Insights

Key patterns you might not notice on your own. Surfacing subtle connections in your responses that help you better understand what may be driving your current results.

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Used in 52+ countries

Benchmarking

See How You Compare

Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.

with strangers (ws)

Average

2.8

Normal range

1.5 — 4

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

with familiar people (wfp)

Average

6.9

Normal range

4.3 — 9.6

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

with oneself (wo)

Average

12.5

Normal range

8.2 — 16.9

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Focus on Social Comparison (FoSC)

Average

30.4

Normal range

23.1 — 37.7

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

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CLEAR ANSWERS TO COMMON QUESTIONS

Frequently Asked Questions

Any questions left?

What does this questionnaire measure?

It assesses how often a person evaluates the present self by comparing it with past versions, ideal or possible versions, and other people. It describes the direction and intensity of comparison focus.

How long does it take to complete?

Average completion time is about 3 minutes. The questionnaire includes 13 items.

What types of comparisons are included?

Items cover comparisons with the self in earlier life stages, with an ideal or desired self, and with people in the social environment. The goal is to capture common reference points used in everyday judgment.

How should items be answered?

Select the response that best reflects typical patterns rather than unusual events. Answer all items based on general behavior across time and situations.

How should the results be interpreted?

Higher scores indicate more frequent use of comparisons as a basis for self-evaluation. Subscale patterns may suggest whether attention is directed more toward past progress, ideal standards, or social ranking.

WHAT THE TEST MEASURES

About This Assessment

Social Comparison Orientation Questionnaire, SCOQ Test

Iowa-Netherlands Comparison Orientation Measure (INCOM) Test

social comparisons

This measure assesses an individual’s tendency to engage in social comparison and the degree to which comparison information is used in self-evaluation. The Iowa-Netherlands Comparison Orientation Measure (INCOM) was developed by Jerry Suls and Ladd Wheeler and is commonly used in research and clinical contexts to characterize comparison orientation.

It consists of 13 items and typically requires about 3 minutes to complete. Items ask respondents to indicate how often they attend to and evaluate themselves in relation to other people and relevant reference points.

Scores from the Iowa-Netherlands Comparison Orientation Measure (INCOM) can help clinicians and researchers describe patterns of comparison-related attention and self-appraisal that may be relevant to self-esteem, motivation, and mood, while avoiding causal interpretation in the absence of additional assessment data.

Author: Jerry Suls, Ladd Wheeler

Literature: Gibbons, F. X., & Buunk, B. P. Individual differences in social comparison: Development of a scale of social comparison orientation. Journal of Personality and Social Psychology. 1999.

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