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This self-report measure is designed to clarify vocational interests and activity preferences relevant to career exploration. The Professional Preferences Questionnaire helps identify patterns of attraction to different types of work tasks and environments.
It consists of 30 items and typically takes about 6 minutes to complete. Respondents indicate their interest in a range of activities, and responses are summarized to support discussion of potential career domains and educational pathways in counseling, school, or workforce settings.
The Professional Preferences Questionnaire is commonly used as an aid to career guidance rather than as a stand-alone diagnostic tool, and results should be interpreted in the context of the individual’s goals, skills, and opportunities. The measure is attributed to John L. Holland.