University Students' Achievement Motivation Scale Test
Understand what drives a student’s academic success in just 7 minutes. This 36 item check-in clarifies key motivators to guide targeted support, boost engagement, and remove roadblocks.
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08:30
Scale Explorer
How the Scales are Structured
DATA-BASED USER COHORTS
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BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
RESULTS YOU CAN ACTUALLY USE
What You’ll See After You Finish the Test
Benchmarking
See How You Compare
Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.
Below is a preview of the benchmarks we use to place your score in context.
Calling (C)
Average
10.6
Normal range
8.1 — 13.1
min.
4
max.
20
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Overcoming Obstacles (OO)
Average
8.7
Normal range
6.2 — 11.3
min.
4
max.
20
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Mental state (Ms)
Average
13.3
Normal range
11.2 — 15.4
min.
4
max.
20
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Personal Success (PS)
Average
15.2
Normal range
12.9 — 17.5
min.
4
max.
20
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Result of own activity (Rooa)
Average
8
Normal range
5.2 — 10.8
min.
4
max.
20
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Internalization of Success (IoS)
Average
46.2
Normal range
33.3 — 59.1
min.
20
max.
100
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Power (P)
Average
13.1
Normal range
10.5 — 15.7
min.
4
max.
20
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Admission (A)
Average
12.3
Normal range
9.4 — 15.1
min.
4
max.
20
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Material standard of living (Msol)
Average
12.9
Normal range
10.8 — 14.9
min.
4
max.
20
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Luck (L)
Average
14.4
Normal range
12.2 — 16.6
min.
4
max.
20
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
Externalization of success (Eos)
Average
58.9
Normal range
48 — 69.8
min.
20
max.
100
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Once you complete the test, your result will appear here so you can see where you land.
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CLEAR ANSWERS TO COMMON QUESTIONS
Frequently Asked Questions
Any questions left?
What does this questionnaire measure?
It measures the relative importance of common motives linked to academic achievement and goal pursuit in higher education. It identifies which values and incentives most strongly support sustained effort and results.
How long does it take and how many items are included?
The questionnaire takes about 7 minutes to complete. It includes 36 items.
How should responses be selected?
Each item should be rated based on how well it matches typical preferences in the university setting. Responses should reflect usual behavior rather than a preferred image.
What areas of motivation are covered?
Content includes the importance of academic results, career and professional growth goals, self-esteem and internal satisfaction, and social recognition. Scores indicate which areas carry the most weight for achievement.
How are results used?
Results are used to summarize a motivational profile and guide targeted support strategies. Findings may inform planning, counseling goals, and interventions to reduce motivational barriers.
WHAT THE TEST MEASURES
About This Assessment
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University Students' Achievement Motivation Scale Test
This measure is designed to assess achievement-related motivation in college or university settings. The University Students' Achievement Motivation Scale is intended to help characterize the relative importance of academic outcomes, career-oriented goals, self-evaluative satisfaction, and social recognition as drivers of student effort. It is commonly used to support motivational profiling in educational or counseling contexts.
The instrument includes 36 items and typically takes about 7 minutes to complete. Response patterns may be interpreted to describe an individual’s achievement motivation profile and to inform case formulation, goal setting, or intervention planning. The University Students' Achievement Motivation Scale is attributed to John W. Atkinson and David C. McClelland.
Author: David C. McClelland, John W. Atkinson
Literature: Elliot, A. J., & McGregor, H. A. A 2×2 achievement goal framework. Journal of Personality and Social Psychology. 2001.
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