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Group Normative Preference Assessment

Group Normative Preference Assessment Test

Understand which team norms people prefer and why communication works or breaks down in just 10 minutes. Fast, data-driven insight separates communication and workstyle expectations to reduce conflict and boost teamwork.

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Questions: 5110 minutes

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08:30

October 2, 2025

October 2, 2025
Material has been updated

October 2, 2025
Material has been published

27300 views

1520 completions

1240 likes

Scale Explorer

How the Scales are Structured

example score

2/7

Lie Scale (LS)

Assesses the likelihood that responses were overly socially desirable rather than fully candid, supporting interpretation of result validity.

Low

Elevated

0 – 4: Low | 5 – 7: Elevated

A score of 2 falls in the Low range, suggesting generally sincere responding and supporting the credibility of the normative preference results.

example score

12/22

Communication Preferences (CP)

Measures how strongly a person prioritizes norms that support effective interpersonal communication and relationship maintenance within a group.

Lower priority

Balanced

High priority

0 – 7: Lower priority | 8 – 15: Balanced | 16 – 22: High priority

A score of 12 falls in the Balanced range, suggesting a moderate preference for communicative norms alongside other group norms.

example score

16/22

Task-Oriented Preferences (TP)

Measures the degree to which a person prefers group norms focused on task organization, efficiency, and achieving shared goals.

Low

Moderate

High

0 – 7: Low | 8 – 15: Moderate | 16 – 22: High

A score of 16 falls in the High range, suggesting a strong preference for clear work-related rules and goal-oriented coordination in the group.

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DATA-BASED USER COHORTS

Who Usually Takes This Test?

HR and People Ops

41%OF USERS

HR specialists use it to spot which communication and work norms different teams expect, especially during onboarding, restructuring, or conflict spikes.

Team Leads and Managers

34%OF USERS

Managers take it to align team rules and collaboration habits, reducing friction and improving how decisions and responsibilities are handled.

Organizational Psychologists

25%OF USERS

Psychologists and trainers apply it to diagnose group dynamics and design interventions that strengthen shared norms and smoother interaction.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

RESULTS YOU CAN ACTUALLY USE

What You’ll See After You Finish the Test

Scale Results
— Explained Clearly

Your scores across each test scale, translated into plain, usable insights. Not just numbers, but what they actually mean for your daily life, emotional state, and overall well-being.

AI-Powered
Interpretation

A structured, clinically grounded explanation. Our AI analyzes patterns and relationships between scales to provide a coherent interpretation — without alarmist language.

Statistical
Comparison

See how you compare to others. Your scores are placed in a statistical context, showing percentiles and trends based on anonymized platform data to help you understand what`s typical.

Practical
Recommendations

Actionable guidance tailored to your profile. Receive clear, realistic suggestions you can apply immediately — focused on coping, self-regulation, and realistic next steps.

AI-Detected
Insights

Key patterns you might not notice on your own. Surfacing subtle connections in your responses that help you better understand what may be driving your current results.

Discuss with
an AI Psychologist

Clarify, reflect, and explore right away. Talk through your outcomes, ask questions, and explore meanings in a calm, non-diagnostic dialogue environment.

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Used in 52+ countries

Benchmarking

See How You Compare

Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.

Lie Scale (LS)

Average

2.3

Normal range

1.2 — 3.3

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Communicative Preferences (CP)

Average

7.2

Normal range

3.1 — 11.3

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Business Preferences (BP)

Average

15.9

Normal range

12.6 — 19.1

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

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CLEAR ANSWERS TO COMMON QUESTIONS

Frequently Asked Questions

Any questions left?

What does this assessment measure?

It measures which group norms are preferred within an established team. Results are summarized as communicative norms and business norms.

Who is this assessment intended for?

It is intended for use with members of an existing work or training group. It can support HR, psychology, and training work that focuses on teamwork and group dynamics.

How is the assessment completed?

Participants rate 51 statements describing rules that regulate interpersonal perception and communication in a group. Responses should reflect typical preferences rather than ideal expectations.

How long does it take to complete?

Typical completion time is about 10 minutes. Time may vary based on reading speed and level of reflection.

How should results be interpreted and used?

Results indicate which norms are viewed as most important and comfortable, and where mismatches may contribute to friction. They are used to guide discussion, align expectations, and refine group rules.

WHAT THE TEST MEASURES

About This Assessment

Methodology for studying normative preferences within a group Test

Group Normative Preference Assessment Test

personality orientation

This measure is designed to evaluate individuals’ preferences for the types of rules and expectations that guide behavior in established groups. The Group Normative Preference Assessment asks respondents to rate the relative importance of different group norms that shape interpersonal perception and communication.

The instrument contains 51 items and typically takes about 10 minutes to complete. Items sample norms related to day-to-day communication practices and norms associated with task organization and work-related interaction; results are commonly used to characterize the respondent’s normative priorities within a team or group context. The Group Normative Preference Assessment is attributed to Muzafer Sherif and may be used to inform case conceptualization, consultation, and group-focused interventions when understanding norm-related expectations is clinically or organizationally relevant.

Author: Muzafer Sherif

Literature: Fiske, S. T., & Taylor, S. E. Social cognition. McGraw-Hill. 1984.

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