Home
Psychological tests
Individual Media Consumption Style Questionnaire

Individual Media Consumption Style Questionnaire Test

Understand how you engage with media, manage attention, and think critically in about 11 minutes. Get clear insights to improve media habits, personalize learning, and sharpen team communication.

Start Online Test

Questions: 6011 minutes

Hi! My name is Freudly, i am an AI therapist, I will give you an interpretation of the test after you complete it.

08:30

October 2, 2025

October 2, 2025
Material has been updated

October 2, 2025
Material has been published

21868 views

2731 completion

2354 likes

Scale Explorer

How the Scales are Structured

example score

21/30

Information Search Efficiency (ISE)

Measures how quickly and accurately a person can locate relevant, meaningful information while filtering out noise.

Low efficiency

Adequate efficiency

High efficiency

-30 – 0: Low efficiency | 1 – 10: Adequate efficiency | 11 – 30: High efficiency

A score of 21 indicates high search efficiency, suggesting fast, well-structured retrieval of relevant information with effective filtering of less important details.

example score

24/30

Reflective Criticality (RC)

Measures how critically and consciously a person evaluates, compares, and selects media information.

Low criticality

Moderate criticality

High criticality

-30 – -10: Low criticality | -9 – 10: Moderate criticality | 11 – 30: High criticality

A score of 24 indicates high reflective criticality, suggesting a well-developed tendency to analyze, evaluate, and selectively trust media information.

example score

5/30

Volitional Control (Media Consumption) (VC(C)

Measures how consistently a person can regulate time, attention, and habits in their media consumption.

Low control

Situational control

High control

-30 – -10: Low control | -9 – 10: Situational control | 11 – 30: High control

A score of 5 indicates situational control, suggesting generally mindful media use with occasional lapses in consistency or focus.

example score

-7/30

Emotional-Cognitive Engagement (ECI) (EE()

Emotional-cognitive engagement measures how strongly a person is emotionally and cognitively involved in media content and incoming information.

Low engagement

Moderate engagement

High engagement

-30 – -10: Low engagement | -9 – 10: Moderate engagement | 11 – 30: High engagement

A score of -7 indicates moderate emotional-cognitive engagement, suggesting generally selective and situational involvement with media content rather than strong immersion.

Start Online Test

just completed the test

DATA-BASED USER COHORTS

Who Usually Takes This Test?

Students and young adults

41%OF USERS

They take it to understand how media affects their focus and mood and to build healthier study and screen habits.

Educators and youth workers

34%OF USERS

They use it to tailor media literacy guidance and learning activities to different attention, control, and critical thinking styles.

Communication and telecom teams

25%OF USERS

They take it to improve how information is shared at work by matching messages to how people search, filter, and evaluate content.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

RESULTS YOU CAN ACTUALLY USE

What You’ll See After You Finish the Test

Scale Results
— Explained Clearly

Your scores across each test scale, translated into plain, usable insights. Not just numbers, but what they actually mean for your daily life, emotional state, and overall well-being.

AI-Powered
Interpretation

A structured, clinically grounded explanation. Our AI analyzes patterns and relationships between scales to provide a coherent interpretation — without alarmist language.

Statistical
Comparison

See how you compare to others. Your scores are placed in a statistical context, showing percentiles and trends based on anonymized platform data to help you understand what`s typical.

Practical
Recommendations

Actionable guidance tailored to your profile. Receive clear, realistic suggestions you can apply immediately — focused on coping, self-regulation, and realistic next steps.

AI-Detected
Insights

Key patterns you might not notice on your own. Surfacing subtle connections in your responses that help you better understand what may be driving your current results.

Discuss with
an AI Psychologist

Clarify, reflect, and explore right away. Talk through your outcomes, ask questions, and explore meanings in a calm, non-diagnostic dialogue environment.

Start Online Test

Used in 52+ countries

Benchmarking

See How You Compare

Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.

Search Efficiency, EPI (SEE)

Average

-0.7

Normal range

-9 — 7.7

min.

-30

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Reflective Criticality, PCM (RCP)

Average

-14.6

Normal range

-24.6 — -4.6

min.

-30

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Willpower Control, WPC (WCW)

Average

-5.4

Normal range

-14.3 — 3.4

min.

-30

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Emotional-cognitive engagement, ECE (EeE)

Average

-1.4

Normal range

-12.5 — 9.8

min.

-30

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Start Online Test

Featured On

Rated 4.8/5 by Our Customers

“Freudly really helped me discover parts of my personality I hadn’t noticed before. It strengthened the areas where I needed to grow and made me feel more grounded and confident in the parts that already worked well.”

— Emma C., US

“I wanted to understand how serious my ADHD is, and now I finally do. I also realized I need to work on my self-esteem. It has been low for a long time, and that makes daily life harder than it should be.”

— Mateo R., CA

“Reading each question felt like someone really understood me. Even though I’ve already dealt with much of this, reflecting still helped me learn something new about myself.”

— Caroline F., US

“The process is simple. The test covers everything you need, and you’ll get a clear breakdown of your results. For just a few dollars, it’s a great value.”

— Klara N., CZ

“I kept thinking there might be a small chance, but now I know for sure. The questions were easy to understand, and the whole process was straightforward.”

— Bruno M., BR

“I really enjoyed this experience. I learned a lot, and it helped me make sense of my thoughts and the feeling I’ve had for a long time that I may have grown up with undiagnosed ADHD.”

— Alice B., FR

“Great platform — the insights were genuinely meaningful!”

— Daniel W., DE

“Everything was easy to follow. The tools you get at the end are genuinely helpful for self-growth, and the price is very reasonable. I really appreciate that.”

— Sofia M., ES

“Surprisingly accurate — honestly didn’t expect it to nail things so well.”

— Adir B., IL

“There are lots of different tests to pick from, and the price is surprisingly low for how much insight you get.”

— Olivia W., CA

“I was pleasantly surprised when I read the results. It was as if someone had sorted out my messy thoughts and given me useful tips to help me speak with more confidence.”

— Grace O., IE

“It was really solid, very detailed, and it actually helped me make sense of a lot of things.”

— Carla T., TT

“I was really impressed with the report. It was clear, thoughtful, and it reflected things I’ve been noticing about myself.”

— Jade H., US

“The questions made me think deeply and helped me become more self-aware.”

— Brooke S., US

“Reading through most of the questions made me feel understood. Although I’ve already worked through some of these issues, the questions still gave me useful insights and helped me learn more about myself.”

— Ryan M., US

“I usually take one or two tests each month, and this has become a good way for me to see how I’m doing.”

— Lucas W., US

“Most of the time, my results are in the 90 to 98th percentile compared to others. It really makes me feel like there’s something unique about me.”

— Ethan C., US

“I tried out some of the AI’s suggestions, and to be honest, they worked much better than I thought they would. Maybe this thing really is smarter than me.”

— Reece D., AU

Trusted by 22k+ Users Worldwide

CLEAR ANSWERS TO COMMON QUESTIONS

Frequently Asked Questions

Any questions left?

What does this questionnaire measure?

It measures patterns in how media information is attended to, regulated, evaluated, and searched. Scores summarize emotional-cognitive involvement, volitional control, reflective criticality, and effectiveness of information search.

How long does it take and how many items are included?

Completion typically takes about 11 minutes. The questionnaire includes 60 items.

How should responses be selected?

Select the option that best reflects typical behavior rather than an unusual day. Answer all items using the same time frame unless an item states otherwise.

What is meant by volitional control in media use?

It refers to regulation of time, attention, and switching while using media. It reflects the ability to stop, prioritize, and limit distractions.

How should results be interpreted and used?

Results describe tendencies and are not a diagnosis or a measure of intelligence. They may be used to guide media literacy support, learning strategies, and communication planning.

WHAT THE TEST MEASURES

About This Assessment

Individual Media Consumption Style, IMCS Test

Individual Media Consumption Style Questionnaire Test

cyberpsychology consumption

The measure assesses individual differences in engagement with and self-regulation of media use. The Individual Media Consumption Style Questionnaire is a self-report inventory developed by E. S. Greenberg, J. B. Rubin, and A. M. Rubin.

It includes 60 items and typically takes about 11 minutes to complete. Item content is intended to characterize how a person experiences media content, manages attention and time in media contexts, and approaches information in a reflective and critical manner, including perceived effectiveness in locating needed information.

Scores from the Individual Media Consumption Style Questionnaire may be used to summarize patterns of media-related involvement, control, and evaluation for clinical or research purposes, with interpretation guided by the intended assessment context and other available data.

Author: A. M. Rubin, E. S. Greenberg, J. B. Rubin

Literature: Rubin, A. M. Uses-and-gratifications perspective on media effects. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research. Lawrence Erlbaum Associates. 2002.; Livingstone, S., & Helsper, E. J. Taking risks when communicating on the internet: The role of offline social-psychological factors in young people’s vulnerability to online risks. Information, Communication & Society. 2007.

Test Question Form