This self-report measure assesses the subjective vividness and clarity of internally generated visual images. The Vividness of Visual Imagery Scale (VVIQ) asks respondents to form common mental scenes and rate how distinctly they can “see” them in the mind’s eye.
The instrument includes 20 items and typically takes about 4 minutes to complete. It is commonly used in clinical, educational, and research settings to characterize individual differences in visual imagery strength and to inform case formulation or hypotheses about cognitive style. Authors: Gordon H. Bower; Allan Paivio.
Scores are generally interpreted as an index of perceived visual imagery vividness rather than objective performance. Results from the Vividness of Visual Imagery Scale (VVIQ) should be considered alongside clinical interview data and other relevant measures, particularly when imagery-related interventions or exposure-based techniques are being considered.