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This measure is designed to assess individual differences in how central moral characteristics are to a person’s self-concept. The Moral Identity Questionnaire (SIMI) includes 10 items and is typically completed in about 2 minutes.
Respondents rate the personal importance of moral attributes (e.g., being honest, fair, and responsible) and the extent to which these qualities are integrated into their identity. Developed by Americus Reed II and Karl Aquino, the Moral Identity Questionnaire (SIMI) is commonly used in research and applied settings to examine associations between moral self-concept and everyday attitudes or behavior.