Ethnocentrism Scale Test

Understand how strongly culture shapes your judgments in about 4 minutes. Get a quick 17 item snapshot to support training, research, and smoother cross cultural communication.

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Questions: 174 minutes

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08:30

October 2, 2025

October 2, 2025
Material has been updated

October 2, 2025
Material has been published

18447 views

2323 completions

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How the Scales are Structured

example score

47/85

Ethnocentrism Index (EI)

Measures the degree to which a person tends to evaluate other cultures and ethnic groups through the lens of their own cultural norms and values.

Low

Moderate

High

17 – 39: Low | 40 – 62: Moderate | 63 – 85: High

A score of 47 falls in the Moderate range, suggesting a noticeable but not dominant tendency to interpret intercultural situations through one’s own cultural perspective.

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DATA-BASED USER COHORTS

Who Usually Takes This Test?

Psychology and sociology researchers

41%OF USERS

They use the questionnaire to quickly quantify ethnocentrism for studies on intercultural attitudes, prejudice, and group behavior.

Educators and training facilitators

34%OF USERS

They take it to assess cultural bias and to evaluate the impact of diversity, inclusion, and intercultural competence programs.

People in multicultural settings

25%OF USERS

They take it to understand how much they judge others through their own cultural norms and to reduce misunderstandings in daily interactions.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

RESULTS YOU CAN ACTUALLY USE

What You’ll See After You Finish the Test

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Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.

Ethnocentrism Index (EI)

Average

36.5

Normal range

28 — 44.9

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

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CLEAR ANSWERS TO COMMON QUESTIONS

Frequently Asked Questions

Any questions left?

What does this test measure?

It measures the degree to which a person relies on their own cultural values and norms when evaluating people, situations, and behavior.

What is included in the test?

It contains two short questionnaires with 17 items total that describe attitudes and reactions in common intercultural situations.

How long does it take to complete?

Completion typically takes about 4 minutes.

How should items be answered?

Select the response that best matches typical views or behavior rather than an ideal or socially acceptable answer.

How are results used?

Results provide an estimate of ethnocentrism level and a brief profile of where culture-based judgments are likely to occur. They are used for screening, research, and planning intercultural training or support.

WHAT THE TEST MEASURES

About This Assessment

Ethnocentrism Scale Test

ethnopsychology identity

In cross-cultural assessment contexts, the Ethnocentrism Scale is used to screen for the extent to which an individual evaluates people and situations through the norms and values of their own cultural group. It is commonly administered in clinical, counseling, and research settings to support case formulation and to inform interventions related to intercultural stressors and bias.

The measure consists of 17 items and typically requires about 4 minutes to complete. Item responses are summed to yield an overall index of ethnocentric attitudes, which may be interpreted alongside other psychosocial data and cultural context. The Ethnocentrism Scale is attributed to Donald T. Campbell.

Author: Donald T. Campbell

Literature: Sumner, W. G. Folkways: a study of the sociological importance of usages, manners, customs, mores, and morals. Ginn and Company. 1906.

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