Ethnocentrism Scale Test
Understand how strongly culture shapes your judgments in about 4 minutes. Get a quick 17 item snapshot to support training, research, and smoother cross cultural communication.
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08:30
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How the Scales are Structured
DATA-BASED USER COHORTS
Who Usually Takes This Test?
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
RESULTS YOU CAN ACTUALLY USE
Benchmarking
See How You Compare
Once you complete the test, your results are compared with real-world data from people in your country.
Below is a preview of how scores are typically distributed across each scale.
Below is a preview of how scores are typically distributed across each scale.
Ethnocentrism Index (EI)
Average
36.5
Normal range
28 — 44.9
min.
17
max.
85
Majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear on the scale so you can see how you compare.
Once you complete the test, your result will appear on the scale so you can see how you compare.
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CLEAR ANSWERS TO COMMON QUESTIONS
Frequently Asked Questions
What does this test measure?
It measures the degree to which a person relies on their own cultural values and norms when evaluating people, situations, and behavior.
What is included in the test?
It contains two short questionnaires with 17 items total that describe attitudes and reactions in common intercultural situations.
How long does it take to complete?
Completion typically takes about 4 minutes.
How should items be answered?
Select the response that best matches typical views or behavior rather than an ideal or socially acceptable answer.
How are results used?
Results provide an estimate of ethnocentrism level and a brief profile of where culture-based judgments are likely to occur. They are used for screening, research, and planning intercultural training or support.
WHAT THE TEST MEASURES
About This Assessment
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Ethnocentrism Scale Test - Symptoms and Signs
In cross-cultural assessment contexts, the Ethnocentrism Scale is used to screen for the extent to which an individual evaluates people and situations through the norms and values of their own cultural group. It is commonly administered in clinical, counseling, and research settings to support case formulation and to inform interventions related to intercultural stressors and bias.
The measure consists of 17 items and typically requires about 4 minutes to complete. Item responses are summed to yield an overall index of ethnocentric attitudes, which may be interpreted alongside other psychosocial data and cultural context. The Ethnocentrism Scale is attributed to Donald T. Campbell.
Author: Donald T. Campbell
Literature: Sumner, W. G. Folkways: a study of the sociological importance of usages, manners, customs, mores, and morals. Ginn and Company. 1906.
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