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Conspicuous Consumption Tendency Scale Test

Understand how much your purchases reflect status or self-expression in about 6 minutes. Get a clear profile of your motives and the specific style driving attention-seeking spending.
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Questions: 306 minutes
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08:30
October 2, 2025
October 2, 2025
Material has been updated
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Scale Explorer
How the Scales are Structured
example score
2/6
Release (R)
Measures the extent to which a person seeks pleasure and visibility through owning unique or luxury items and related attention-drawing behavior.
Low
Moderate
High
0 – 2: Low | 3 – 4: Moderate | 5 – 6: High
A score of 2 indicates a low tendency toward hedonic, attention-linked consumption, with limited reliance on unique or luxury items for visibility or pleasure.
example score
2/5
Perfectionism (P)
Measures the tendency to prefer only top-tier, high-quality items as a way to signal exceptionally high standards through consumption.
Low
Moderate
High
0 – 1: Low | 2 – 3: Moderate | 4 – 5: High
A score of 2 indicates a moderate preference for higher-quality items, with occasional emphasis on “the best” as part of self-presentation.
example score
3/5
Escape From Poverty (EFP)
Measures the tendency to use spending and visible purchases to signal financial security and distance oneself from associations with poverty.
Low
Moderate
High
0 – 1: Low | 2 – 3: Moderate | 4 – 5: High
A score of 3 indicates a moderate tendency to make image-focused purchases to appear financially secure and avoid being perceived as poor.
example score
2/5
Self-Affirmation (S)
Measures the extent to which purchases are used to stand out and bolster self-confidence by displaying noticeable items.
Low
Moderate
High
0 – 1: Low | 2 – 3: Moderate | 4 – 5: High
A score of 2 indicates a moderate tendency to use visible purchases for self-assertion, typically appearing in certain contexts rather than consistently.
example score
2/5
Fashion (F)
Measures how strongly a person signals status or self-expression by keeping up with fashion trends and choosing trend-forward items.
Low
Moderate
High
0 – 1: Low | 2 – 3: Moderate | 4 – 5: High
A score of 2 suggests a moderate tendency to use fashion trends for demonstrative consumption, with occasional attention to new arrivals without making trend-following a main purchase driver.
example score
3/5
Prestige (P)
Measures how strongly a person prioritizes expensive, exclusive purchases as a way to signal and confirm social status.
Low
Moderate
High
0 – 1: Low | 2 – 3: Moderate | 4 – 5: High
A score of 3 indicates a moderate prestige-oriented style, where exclusivity and higher price can influence choices but are not the sole drivers of value.
example score
3/5
Creativity (C)
Measures the extent to which a person uses purchases to express creativity and a unique personal style.
Low
Moderate
High
0 – 1: Low | 2 – 3: Moderate | 4 – 5: High
A score of 3 indicates a moderate tendency to use consumption for creative self-expression, showing originality in some choices without it being a dominant motive.
example score
3/5
Individuality (I)
Measures how strongly a person uses unusual or exclusive purchases to signal uniqueness and stand out.
Low
Moderate
High
0 – 1: Low | 2 – 3: Moderate | 4 – 5: High
A score of 3 indicates a moderate tendency to choose distinctive items at times to express individuality and be noticed, without it being a dominant motive.
example score
2/5
Status Signaling (SS)
Measures how strongly a person uses purchases and style choices to signal social status and group affiliation.
Low
Moderate
High
0 – 1: Low | 2 – 3: Moderate | 4 – 5: High
A score of 2 indicates a moderate tendency to consider status signaling in purchases, typically in selective situations rather than as a primary motive.
example score
2/5
Histrionic Traits (HT)
Measures how strongly a person uses bright or extravagant purchases to attract attention and elicit feedback from others.
Low
Moderate
High
0 – 1: Low | 2 – 3: Moderate | 4 – 5: High
A score of 2 suggests a moderate tendency to sometimes choose attention-grabbing items, but this is not a dominant motive in most purchases.
example score
14/60
Conspicuousness in Consumption (CiC)
Measures how strongly a person uses purchases and product use to signal status, attract attention, or express identity.
Low demonstrativeness
Moderate demonstrativeness
Excessive demonstrativeness
0 – 19: Low demonstrativeness | 20 – 40: Moderate demonstrativeness | 41 – 60: Excessive demonstrativeness
A score of 14 falls in the low demonstrativeness range, suggesting purchases are generally driven more by practical needs than by signaling status or seeking attention.
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DATA-BASED USER COHORTS
Who Usually Takes This Test?
Marketing and consumer researchers
41%OF USERS
They use it to segment audiences and understand how status and self-expression drive purchasing decisions.
Financial and behavior counselors
34%OF USERS
They take it to spot showy spending patterns and tailor guidance for healthier money habits.
Status-driven shoppers
25%OF USERS
They take it out of curiosity to see whether their purchases are motivated by attention, image, or social standing.
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
RESULTS YOU CAN ACTUALLY USE
What You’ll See After You Finish the Test
Scale Results
— Explained Clearly
Your scores across each test scale, translated into plain, usable insights. Not just numbers, but what they actually mean for your daily life, emotional state, and overall well-being.
AI-Powered
Interpretation
A structured, clinically grounded explanation. Our AI analyzes patterns and relationships between scales to provide a coherent interpretation — without alarmist language.
Statistical
Comparison
See how you compare to others. Your scores are placed in a statistical context, showing percentiles and trends based on anonymized platform data to help you understand what`s typical.
Practical
Recommendations
Actionable guidance tailored to your profile. Receive clear, realistic suggestions you can apply immediately — focused on coping, self-regulation, and realistic next steps.
AI-Detected
Insights
Key patterns you might not notice on your own. Surfacing subtle connections in your responses that help you better understand what may be driving your current results.
Discuss with
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Clarify, reflect, and explore right away. Talk through your outcomes, ask questions, and explore meanings in a calm, non-diagnostic dialogue environment.
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Used in 52+ countries
Benchmarking
See How You Compare
Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.
Discharge (D)
Average
3.9
Normal range
2.8 — 5
min.
0
max.
6
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Perfectionism (P)
Average
2.7
Normal range
1.9 — 3.4
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Escape from Poverty (EfP)
Average
1.4
Normal range
0.5 — 2.2
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Self-assertion (S)
Average
2.9
Normal range
2.1 — 3.7
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Fashion (F)
Average
2.1
Normal range
1.5 — 2.7
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Prestige (P)
Average
2.1
Normal range
1.3 — 2.9
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Creativity (C)
Average
2.9
Normal range
2.2 — 3.7
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Individuality (I)
Average
1.5
Normal range
0.7 — 2.3
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Status (S)
Average
2.4
Normal range
1.7 — 3.1
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Histrionicity (H)
Average
2.4
Normal range
1.6 — 3.3
min.
0
max.
5
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Degree of Demonstrativeness in Consumption (DoDiC)
Average
16.1
Normal range
7.9 — 24.3
min.
0
max.
60
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
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CLEAR ANSWERS TO COMMON QUESTIONS
Frequently Asked Questions

Any questions left?

What does this questionnaire measure?
It measures the extent to which purchasing and product use are used to signal status, attract attention, or support self-image. It also indicates which signaling style is most prominent.
How long does it take to complete and how many items are included?
Estimated completion time is about 6 minutes. The questionnaire includes 30 items.
How should responses be selected?
Select the option that best reflects typical behavior rather than an ideal or occasional exception. Use the full range of response options when appropriate.
What do the results represent?
Scores reflect patterns of motivation linked to visible or status-oriented consumption. Results are descriptive and should be interpreted in the context of other information.
In what settings are results commonly used?
Results may support work in consumer psychology, marketing research, and financial behavior counseling. They can inform targeted recommendations and help anticipate reactions in purchase-related situations.
WHAT THE TEST MEASURES
About This Assessment

Conspicuous Consumption Tendency Scale Test

consumption

Purchasing behavior is not always driven by practical need and may be influenced by self-presentation and perceived social standing. The Conspicuous Consumption Tendency Scale is a self-report measure intended to assess an individual’s tendency to use goods and brands in ways that signal status or identity. It was developed by Russell W. Belk.

The instrument includes 30 items and typically requires about 6 minutes to complete. Responses are used to characterize the degree to which conspicuous motives may be present in consumption-related choices; results from the Conspicuous Consumption Tendency Scale are best interpreted in the context of other clinical or assessment information rather than as a stand-alone indicator of functioning.

Author: Russell W. Belk
Literature: Solomon, M. R. Consumer behavior: Buying, having, and being. Pearson. 2013.
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