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This brief self-report measure is designed to assess an individual’s tendency to seek out and engage in effortful thinking and learning. The Cognitive Need Scale is commonly used in research and applied settings to characterize motivation for cognitive activity and preference for complex information.
The instrument consists of 12 items and typically requires about 3 minutes to complete. Respondents rate statements reflecting interest in intellectual challenge and enjoyment of thinking; scores are generally interpreted as a continuous indicator of cognitive engagement. The Cognitive Need Scale is attributed to John T. Cacioppo and Richard E. Petty.