Tagline Quiz

Questions: 16 · 10 minutes
1. Which fast-food chain is famously associated with the tagline “I’m Lovin’ It”?
McDonald’s
Burger King
Wendy’s
Subway
2. Which advertiser made “A Diamond Is Forever” famous?
Tiffany & Co.
Cartier
De Beers
Swarovski
3. Which brand completes the famous slogan “It’s Finger Lickin’ Good”?
Popeyes
Nando’s
KFC
Chick-fil-A
4. In a retrospective about mobile-phone advertising, which company should be paired with “Connecting People”?
Nokia
Ericsson
Motorola
BlackBerry
5. A copywriting lesson uses “Taste the Rainbow” as an example of vivid sensory imagery. Which candy brand created the association?
Starburst
Jelly Belly
Skittles
Haribo
6. A campaign-history student finds the line “There are some things money can’t buy. For everything else, there’s _____.” Which name is missing?
American Express
Visa
Discover
Mastercard
7. A beauty-ad transcript ends with “Because You’re Worth It.” Which company should the archivist credit?
CoverGirl
Revlon
L’Oréal Paris
Clinique
8. Complete the beauty tagline: “Maybe she’s born with it. Maybe it’s _____.”
Max Factor
Maybelline
Rimmel
Lancôme
9. Which candy brand has famously promised that its product “melts in your mouth, not in your hand”?
M&M’s
Reese’s Pieces
Skittles
Smarties
10. A cereal package in an advertising archive displays “The Breakfast of Champions.” Which brand is it?
Cheerios
Corn Flakes
Grape-Nuts
Wheaties
11. An editor is checking the phrase “Have a break, have a _____.” Which product correctly completes it?
Twix
KitKat
Snickers
Mars bar
12. An exhibit displays “Just Do It” but leaves the advertiser’s name blank. Which brand belongs on the label?
Adidas
Nike
Reebok
Puma
13. A technology retrospective contrasts IBM’s “Think” with another company’s “Think Different.” Which company supplied the second slogan?
Intel
Microsoft
Dell
Apple
14. An automotive pitch deck contains four proposed brand–tagline pairings. Which pairing is historically accurate?
BMW — The Ultimate Driving Machine
Mercedes-Benz — The Ultimate Driving Machine
Audi — The Ultimate Driving Machine
Volvo — The Ultimate Driving Machine
15. Four restaurant slogans are being sorted by brand. Which chain belongs with “Eat Fresh”?
Quiznos
Chipotle
Panera Bread
Subway
16. Which energy-drink brand is famously linked to the claim that it “gives you wings”?
Monster Energy
Red Bull
Lucozade
Rockstar Energy
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