Psychological profile of the consumer Test - the question form
Questions: 60 · 11 minutes
Select Questionnaire Type
Male form
Female form
1. I try to look different from others and show my uniqueness.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
2. I am drawn to anything new, unfamiliar, and not yet tried by me.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
3. I try to use what is currently fashionable and popular.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
4. I am traditional and prefer what aligns with established and reliable norms in our society.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
5. I try to use the same products that I have come to like.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
6. I am a “mood-dependent” person, so my behavior depends on my mood or on how the people around me act.
Never or rarely
Sometimes
Often
Always or almost always
7. I try not to spend time on choosing a product for too long.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
8. I love being different and want to stand out from the crowd.
Never or rarely
Sometimes
Often
Always / almost always
9. I am interested in brands of this product that have just entered the market, or brands I have not used before.
Never or rarely
Sometimes
Often
Always or almost always
10. I am attracted to fashionable things—newly introduced items that are already being bought by many people.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
11. I feel better when I use products that have been tried and tested by many people.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
12. I like to keep buying the same products.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
13. I feel confident when I buy different products depending on my mood or other people’s opinions.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
14. I take a casual attitude toward what I consume.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
15. I believe that every person is a distinct individual, and therefore everyone should have a personal style unlike anyone else’s.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
16. I believe the world is moving forward, so if a person can afford it, they should strive for new things.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
17. I believe that everyone should be fashionable and stylish.
Never or rarely
Sometimes
Often
Always or almost always
18. I believe that classic style is timeless, comfortable, and practical.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
19. I believe that once a person is convinced of a product’s reliability and quality, they should try to buy that product.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
20. I believe a person should adjust their consumption and purchasing depending on the situation.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
21. I do not pay much attention to what I use.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
22. I try to use the brand or type of this product that helps me show others, or helps me feel myself, my individuality.
Never or rarely
Sometimes
Often
Always or almost always
23. I try to use a new, still unfamiliar brand or type of product because I want to be "one step ahead" of others.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
24. I try to keep up with fashion and aim to buy trendy, popular, well-promoted types of this product.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
25. I prefer to use reliable, time-tested products of this type. I am loyal to the classics.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
26. Once I have found a product that suits me best, I try to buy that product.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
27. I use the version of this product that best fits the situation and circumstances.
1 - Never or rarely
2 - Sometimes
3 - Often
4 - Always / almost always
28. I use whatever types of this product are readily available, and I do not give much thought to it.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
29. When I use my preferred type of this product, I feel irresistible and unique.
Never or rarely
Sometimes
Often
Always or almost always
30. I like myself very much when I have products that no one else has yet, especially if I notice that people I know are trying to buy something similar.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
31. I feel great pleasure when I know I am fashionable. I enjoy wearing and buying fashionable, stylish products of this type that have recently appeared among some people I know, but that many others do not have.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
32. I feel more comfortable when I buy products similar to what many other people use. It feels more reliable.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
33. I feel comfortable using a product type that I have been using for a long time.
Never or rarely
Sometimes
Often
Always or almost always
34. I like to buy and use products that I feel drawn to at the moment.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
35. It does not matter to me which product of this type I use. I do not see much difference between them.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
36. I feel it is important to use brands of this product that highlight my individuality.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
37. I feel I need to try new, unconventional brands of this product.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
38. I consider it important to use fashionable products and to keep up with current trends.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
39. I believe that the most effective and reliable products in this category are the ones I have known since childhood and that were traditionally used in my family.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
40. I think the most sensible approach is this: once I have found a product in this category that suits me better than others, I stop searching and always buy that product or similar products.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
41. I do not have stable preferences.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
42. Products in this category are a means, not an end. I do not think it is necessary to spend time deciding which product in this category suits me best, and I choose the first one I come across.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
43. I prefer products in this category that are unique, distinctive, and unusual—things that no one else has yet.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
44. My preferences for these products are subject to short-term influence from other people.
Never or rarely
Sometimes
Often
Always or almost always
45. I prefer products of this type that other people use; my tastes are very similar to those of most people.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always or almost always
46. My preferences change often, more than twice a year.
1 - Never or rarely
2 - Sometimes
3 - Often
4 - Always / almost always
47. My preferences in this area are stable.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
48. This product category is completely irrelevant to me.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
49. I strongly distinguish my preferred product in this category from other similar ones.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
50. I clearly know what I like and what I need in this product category. In a store, I do not look at every item.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
51. My tastes in this category are inconsistent: what I liked before is completely different from what I like now.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
52. I have many favorite products in this category, and they are varied rather than all the same.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
53. My preferences for this type of product are unique and very different from those of other people.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
54. My tastes change often (several times a year).
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
55. In this product category, my preferences change more based on friends’ advice, advertising, product articles, and other outside influences than on my own wants, needs, and mood.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
56. My preferences for this product are almost always met. I buy exactly what I want.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
57. I prefer to buy products in this category that are unexpected or unconventional—things I did not anticipate and have not bought before—rather than familiar, traditional products.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
58. People consider the products in this category that I use to be fully consistent with aesthetic norms and standards.
Never or rarely
Sometimes
Often
Always or almost always
59. I like a wide variety of products in this category that are very different from one another.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
60. When I am in a queue, I usually find myself looking at what the people ahead are buying, and I often want to buy the same type of product.
Never or rarely
Sometimes
Often
Always / almost always
1. I try to look different from others and to express my uniqueness.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
2. I am drawn to anything new, unfamiliar, or not yet tried by me.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
3. I try to use what is currently fashionable and popular.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
4. I am traditional and prefer what aligns with the established and reliable values of our society.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
5. I try to use the same products that I have come to like.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
6. I am a “mood-driven” person, so my behavior depends on my mood or on how those around me act.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
7. I try not to spend time making a lengthy choice of a product.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
8. I love being different and want to stand out from the crowd.
Never or rarely
Sometimes
Often
Always or almost always
9. I am interested in brands of this product that have only just entered the market, or brands I have not used before.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
10. I am attracted to what is fashionable—things that have appeared recently but are already being bought by many people.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
11. I feel better when I use products that have been tried and tested by many people.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
12. I like to keep buying the same products.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
13. I feel confident when I buy different products depending on my mood or other people’s opinions.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
14. I am careless about what I consume.
Never or rarely
Sometimes
Often
Always or almost always
15. I believe that each person is a unique individual and therefore should have a personal style that is unlike anyone else’s.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
16. I believe the world is moving forward, and therefore, if a person can afford it, they should strive for anything new.
Never or rarely
Sometimes
Often
Always / almost always
17. I believe that everyone should be fashionable and stylish.
Never or rarely
Sometimes
Often
Always or almost always
18. I believe that classic style is timeless, comfortable, and practical.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
19. I believe that once a person is convinced of a product’s reliability and quality, they should try to keep buying that same product.
Never or rarely
Sometimes
Often
Always or almost always
20. I believe a person should adjust their consumption and purchases depending on the situation.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
21. I do not pay much attention to what I use.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
22. I try to use the brand or type of this product that helps me show others—or feel myself—my individuality.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
23. I try to use a brand or type of product that is new and not yet well known, so I can be "one step ahead of others."
Never or rarely
Sometimes
Often
Always or almost always
24. I try to keep up with fashion and aim to buy trendy, popular, and highly promoted versions of this product.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
25. I always want to use "reliable, good old, time-tested" products of this type. I am loyal to classic choices.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
26. Once I have found the product that suits me best, I try to buy that product.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
27. I use the version of this product that best fits the situation and circumstances.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
28. I use whatever versions of this product are readily available and do not spend time thinking about it.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
29. When I use my preferred type of this product, I feel irresistible and unique.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
30. I feel very good about myself when I have products that no one else has yet, especially if I notice that people I know are trying to buy something similar.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
31. I feel great pleasure when I know that I am fashionable. I enjoy wearing and buying fashionable, stylish products of this type that have recently appeared among some of my acquaintances but are not yet owned by many people.
Never or rarely
Sometimes
Often
Always / almost always
32. I feel more comfortable when I buy products similar to those used by many people; it feels more reliable.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
33. I feel comfortable using a type of product that I have been using for a long time.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
34. I like to buy and use products that I feel drawn to at the moment.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
35. It does not matter to me which product of this type I use. I do not see much difference between them.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
36. I feel it is necessary to use brands of this product that highlight my individuality.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
37. I believe I need to try new, unconventional brands of this product.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
38. I consider it important to use fashionable products and to keep up with current trends.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
39. I find that the most effective and reliable products in this category are those I have known since childhood and that were traditionally used in my family.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
40. I believe the most sensible approach is this: once I find a product in this category that suits me better than others, I stop searching and always buy that product or similar ones.
Never or rarely
Sometimes
Often
Always or almost always
41. I do not have consistent preferences.
Never or rarely
Sometimes
Often
Always or almost always
42. Products in this category are a means to an end, not a goal in themselves. I do not think it is necessary to spend time deciding which product in this category suits me best, and I buy the first one I come across.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
43. I prefer products in this category that are unique, one of a kind, or unusual, and that no one else has yet.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
44. My preferences for these products are subject to short-term influence from other people.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
45. I prefer products of this type that other people use; my tastes are the same as those of most people.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
46. My preferences change often—more than twice a year.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
47. My preferences in this area are stable.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always or almost always
48. This product category is completely irrelevant to me.
1 - Never or rarely
2 - Sometimes
3 - Often
4 - Always / almost always
49. I clearly distinguish my preferred product in this category from other similar products.
Never or rarely
Sometimes
Often
Always or almost always
50. I know clearly what I like and what I need in this product category. In a store, I do not look at every item.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
51. My preferences in this category are inconsistent: what I liked before is completely different from what I like now.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
52. I have many favorite products in this category, and they are diverse rather than all the same type.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
53. My preferences for this type of product are unique and very different from those of other people.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
54. My tastes change often (several times a year).
1 - Never or rarely
2 - Sometimes
3 - Often
4 - Always / almost always
55. My preferences in this product category are influenced more by friends' advice, advertising, product reviews/articles, and other outside influences than by my own wants, needs, and mood.
1 - Never or rarely
2 - Sometimes
3 - Often
4 - Always / almost always
56. My preferences for this product are almost always met. I always buy exactly what I want.
Never or rarely
Sometimes
Often
Always / almost always
57. I prefer to buy products in this category that are unexpected or unconventional (things I did not anticipate and have not bought before) rather than well-known or traditional products.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
58. People consider the products in this category that I use to fully meet aesthetic norms and standards.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
59. I like a wide variety of products in this category that are very different from one another.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always
60. When I am waiting in line, I usually find myself looking at what people ahead of me are buying, and I often feel like buying the same type of product.
1 – Never or rarely
2 – Sometimes
3 – Often
4 – Always / almost always