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Consumer Psychological Profile Test

Understand how someone relates to a product and why in just 11 minutes. Get a clear consumer type to sharpen targeting, messaging, and product decisions fast.
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Questions: 6011 minutes
Hi! My name is Freudly, i am an AI therapist, I will give you an interpretation of the test after you complete it.
08:30
October 2, 2025
October 2, 2025
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How the Scales are Structured
example score
39/100
Consumer Psychological Profile (CPP)
Measures how strongly a person’s motivations and preferences shape their purchasing behavior and product choices.
Low consumer profiling
Moderate consumer profiling
High consumer profiling
0 – 33: Low consumer profiling | 34 – 66: Moderate consumer profiling | 67 – 100: High consumer profiling
A score of 39 indicates a moderate, somewhat situational pattern in buying preferences, with noticeable but not dominant psychological drivers of choice.
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DATA-BASED USER COHORTS
Who Usually Takes This Test?
Marketing and research specialists
41%OF USERS
They use it to segment audiences by buying motivations and fine-tune messaging, positioning, and campaigns.
Product and UX teams
34%OF USERS
They take it to understand which consumer psychotypes will adopt, resist, or ignore a product and why.
Sales and customer teams
25%OF USERS
They use it to quickly adjust their pitch and recommendations to match different preference patterns in real conversations.
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
RESULTS YOU CAN ACTUALLY USE
What You’ll See After You Finish the Test
Scale Results
— Explained Clearly
Your scores across each test scale, translated into plain, usable insights. Not just numbers, but what they actually mean for your daily life, emotional state, and overall well-being.
AI-Powered
Interpretation
A structured, clinically grounded explanation. Our AI analyzes patterns and relationships between scales to provide a coherent interpretation — without alarmist language.
Statistical
Comparison
See how you compare to others. Your scores are placed in a statistical context, showing percentiles and trends based on anonymized platform data to help you understand what`s typical.
Practical
Recommendations
Actionable guidance tailored to your profile. Receive clear, realistic suggestions you can apply immediately — focused on coping, self-regulation, and realistic next steps.
AI-Detected
Insights
Key patterns you might not notice on your own. Surfacing subtle connections in your responses that help you better understand what may be driving your current results.
Discuss with
an AI Psychologist
Clarify, reflect, and explore right away. Talk through your outcomes, ask questions, and explore meanings in a calm, non-diagnostic dialogue environment.
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Used in 52+ countries
Benchmarking
See How You Compare
Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.
Psychological Profile of the Consumer (PPotC)
Average
67.2
Normal range
48.8 — 85.5
min.
0
max.
100
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
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Trusted by 22k+ Users Worldwide
CLEAR ANSWERS TO COMMON QUESTIONS
Frequently Asked Questions

Any questions left?

What does this questionnaire measure?
It measures psychological traits linked to purchasing behavior for a specific product. Results summarize preference patterns and likely decision style.
How should items be answered?
Select the response that best matches typical behavior and preferences for the specified product. Use first impressions and avoid overthinking individual items.
How long does it take and how many items are included?
Completion time is approximately 11 minutes. The questionnaire contains 60 items.
What type of results are provided?
Results place the respondent into one of seven consumer categories: innovator, trendsetter, traditionalist, conservative, individualist, situationalist, or indifferent. The category indicates the dominant preference orientation for the product.
How can results be used?
They can support audience segmentation, product positioning, and message development by identifying dominant motivations. They can also guide early-stage research by reducing reliance on untested assumptions.
WHAT THE TEST MEASURES
About This Assessment
Psychological profile of the consumer Test

Consumer Psychological Profile Test

consumption

This measure is designed to support rapid characterization of consumer-related preferences and attitudes. The Consumer Psychological Profile is administered as a structured self-report questionnaire intended to summarize patterns of buying-related tendencies in a clear, interpretable format.

Developed by G. A. Churchill and R. L. Oliver, it includes 60 items and typically requires about 11 minutes to complete. Results are intended to classify respondents into one of seven broad consumer style categories (e.g., novelty-seeking, trend-oriented, traditional, change-averse, uniqueness-seeking, situation-dependent, or indifferent). The Consumer Psychological Profile may be used in applied research or product/brand evaluation contexts to inform audience segmentation and communication planning.

Author: G. A. Churchill, R. L. Oliver
Literature: Solomon, M. R. Consumer behavior: Buying, having, and being. Pearson. 2013.
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