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Ethnocentrism Measurement Questionnaire Test

Understand how much culture shapes your judgments in about 4 minutes. Get a quick, research-ready snapshot that supports better cross-cultural communication at work or school.
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Questions: 204 minutes
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08:30
October 2, 2025
October 2, 2025
Material has been updated
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How the Scales are Structured
example score
71/100
Ethnocentrism Index (EI)
Measures the degree to which a person evaluates other cultures through the norms and stereotypes of their own culture.
Low
Moderate
High
20 – 46: Low | 47 – 73: Moderate | 74 – 100: High
A score of 71 falls in the Moderate range, suggesting a noticeable tendency to rely on one’s own cultural norms when interpreting other cultures, with some openness to cultural differences.
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DATA-BASED USER COHORTS
Who Usually Takes This Test?
HR and team leads
41%OF USERS
They use it to spot hidden cultural bias and prevent friction when building or managing international and diverse teams.
Psychology and education researchers
34%OF USERS
They take it to measure ethnocentric attitudes in studies and evaluate how training or curricula affect openness to other cultures.
Students and global travelers
25%OF USERS
They take it to understand how strongly their own cultural norms shape their reactions to unfamiliar customs and people.
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
RESULTS YOU CAN ACTUALLY USE
What You’ll See After You Finish the Test
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Used in 52+ countries
Benchmarking
See How You Compare
Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.
Ethnocentrism Index (EI)
Average
66.1
Normal range
54.9 — 77.3
min.
20
max.
100
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
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CLEAR ANSWERS TO COMMON QUESTIONS
Frequently Asked Questions

Any questions left?

What does this questionnaire measure?
It measures the tendency to interpret other people and practices through one’s own cultural norms and stereotypes. It also indicates how strongly “own-culture” standards shape judgments about unfamiliar groups.
What is included in the assessment?
It includes two related sets of items that cover perceptions of other cultures and assumptions about one’s own culture. Together, they provide an overall profile of ethnocentric attitudes.
How long does it take and how many items are there?
Completion time is about 4 minutes. The assessment contains 20 items.
How should responses be selected?
Select the option that best matches typical attitudes, not what seems socially desirable. Respond to every item using the same standard across the questionnaire.
How should results be interpreted?
Scores describe relative levels of ethnocentric attitudes and potential barriers in intercultural communication. Results should be interpreted alongside context and, when needed, combined with other assessment information.
WHAT THE TEST MEASURES
About This Assessment
Methodology for Measuring Ethnocentrism Test

Ethnocentrism Measurement Questionnaire Test

ethnopsychologyidentity

This questionnaire is designed to assess ethnocentric attitudes—how strongly an individual tends to interpret other groups and practices through the norms and assumptions of their own cultural background. The Ethnocentrism Measurement Questionnaire provides a brief, structured self-report format that can be used in clinical, educational, or research contexts when culturally informed attitudes are relevant.

The instrument consists of 20 items and typically requires about 4 minutes to complete. Items query perspectives on cultural difference and perceived appropriateness of out-group practices, supporting a global estimate of ethnocentric orientation that may inform case formulation, consultation, or program evaluation when interpreted alongside other clinical and contextual information.

The Ethnocentrism Measurement Questionnaire is attributed to Donald T. Campbell.

Author: Donald T. Campbell
Literature: Neuliep, J. W., & McCroskey, J. C. The development of a U.S. and generalized ethnocentrism scale. Communication Research Reports. 1997.
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