Magazine Quiz
Questions: 16 · 10 minutes
1. What name is commonly given to the monocled dandy who appeared on the first cover of The New Yorker?
Alfred E. Neuman
Mr. Peanut
Eustace Tilley
Uncle Sam
2. A phrase on a magazine's front cover promotes an article inside, such as “Ten Weekend Trips to Try.” What is that phrase called?
A byline
A deck
A running head
A cover line
3. Which publication was founded in Boston in 1857 and is now known as The Atlantic?
The New Yorker
The Atlantic Monthly
The American Mercury
The New York Review of Books
4. A librarian is cataloging a continuing magazine series rather than a single book. Which identifier is specifically intended for the serial publication?
DOI
ISSN
ISBN
UPC
5. A monthly magazine arrives in stores during April, but its cover is dated May. What is the most likely explanation?
The later cover date helps indicate how long the issue should remain current on display
The issue was accidentally distributed before printing was complete
The date refers only to when subscribers should finish reading it
Postal rules require every monthly magazine to use the following month
6. Alfred E. Neuman, known for the phrase “What, me worry?”, is the mascot of which magazine?
MAD
Cracked
National Lampoon
The New Yorker
7. Which magazine is historically associated with a long-running annual swimsuit issue?
Esquire
GQ
Sports Illustrated
Outside
8. TIME's annual Person of the Year designation is primarily based on which criterion?
Receiving the most votes from readers
Having major influence on the year's events, for better or worse
Achieving the year's highest public approval rating
Making the greatest positive contribution to society
9. Which magazine, founded in 1922, became especially associated with condensed articles and selections gathered for general readers?
The Saturday Evening Post
The New Republic
Reader's Digest
The Nation
10. Which magazine was first published by the National Geographic Society in 1888?
Popular Mechanics
Scientific American
Smithsonian
National Geographic
11. An advertiser needs a magazine's audience demographics, advertising rates, deadlines, and technical specifications. Which resource should provide this information?
The media kit
The editorial calendar alone
The letters page
The circulation label
12. A publication describes its schedule as quarterly. How many regular issues does that normally mean each year?
Two
Six
Four
Twelve
13. After reading a feature, a reader submits a short response for possible publication in a future issue. What type of submission is this?
An advertorial
A letter to the editor
A feature pitch
A syndicated column
14. You want to find a magazine's editor, publisher, and senior department heads. Which part of the issue should you consult?
The folio
The contents teaser
The cover line
The masthead
15. Which magazine began as a weekly fashion publication in 1892 and later became an internationally known fashion title?
Elle
Harper's Bazaar
Vanity Fair
Vogue
16. An editor groups recurring sections such as news briefs, reviews, and advice under consistent headings in every issue. What are these sections generally called?
Departments
Supplements
Imprints
Signatures