Logo Alphabet Quiz

Questions: 16 · 10 minutes
1. A courier wordmark hides a right-pointing arrow in the empty space between its final “E” and “x.” Which brand is it?
DHL
FedEx
UPS
TNT
2. A circular automotive badge contains a “V” positioned above a “W.” Which manufacturer does it identify?
Volvo
VinFast
Vauxhall
Volkswagen
3. You see two mirrored, interlocking capital “C” shapes. Which fashion house is most strongly associated with this monogram?
Celine
Coach
Cartier
Chanel
4. Which technology company’s wordmark is known for placing a tilted “E” inside its name?
Dell
Acer
Intel
Epson
5. In one ice-cream chain’s “BR” mark, colored sections of the letters form the number 31. Which chain uses this detail?
Dairy Queen
Cold Stone Creamery
Ben & Jerry’s
Baskin-Robbins
6. Which restaurant chain uses two golden arches that collectively suggest the first letter of its name?
Nando’s
Subway
McDonald’s
Wendy’s
7. Sony’s VAIO wordmark contrasts the “VA” and “IO” portions to suggest which pair of technologies?
Virtual and augmented interfaces
An analog waveform and binary digits
Visual and audio media
Voltage and input/output controls
8. Which audio brand uses a lowercase “b” inside a circle as its core letter symbol?
Beats
Bose
Belkin
Braun
9. An online retailer uses an arrow that begins under “a” and ends under “z,” also forming a smile. Which retailer does this describe?
Alibaba
eBay
Amazon
Etsy
10. Which electronics brand places an “L” and “G” inside a circle so the elements can also be read as a simple face?
GE
LG
JVC
HP
11. A stylized capital “P” is shaped to resemble a map pin or pushpin. Which platform uses this alphabet-based symbol?
PayPal
Patreon
Pinterest
Peugeot
12. A designer creates a second symbol by shaping the unprinted area between and around letters. Which technique is being used?
Kerning
Negative space
Gradient shading
Drop shadow
13. What do the initials in the striped IBM lettermark stand for?
International Business Machines
International Business Methods
Industrial Business Management
Integrated Business Machines
14. A consumer-goods company builds a large “U” from many small pictograms representing products and everyday life. Which company is it?
Nestlé
Procter & Gamble
Unilever
Reckitt
15. A company with a long name chooses a typographic logo made from three separate initials. Which category best describes that design?
Abstract mark
Full wordmark
Mascot logo
Lettermark
16. A designer renders a company’s complete name in distinctive custom lettering without adding a separate symbol. What logo category is this?
Wordmark
Mascot
Emblem
Pictorial mark
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