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Implicit Theories of Creativity Questionnaire Test

Uncover your hidden beliefs about where creativity comes from in just 4 minutes. Get clear insights to coach growth, support teams, and boost creative performance with 20 quick items.
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Questions: 204 minutes
Hi! My name is Freudly, i am an AI therapist, I will give you an interpretation of the test after you complete it.
08:30
October 2, 2025
October 2, 2025
Material has been updated
26441 view
2859 completions
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Scale Explorer
How the Scales are Structured
example score
23/35
Activity (A)
Measures the extent to which you view creativity as something expressed through active engagement in tasks and interactions.
Lower activity view
Moderate activity view
Higher activity view
5 – 14: Lower activity view | 15 – 25: Moderate activity view | 26 – 35: Higher activity view
A score of 23 indicates a moderate tendency to associate creativity with being actively involved in activities and interpersonal engagement.
example score
15/35
Novelty (N)
Novelty measures the tendency to seek and try new ideas, solutions, and approaches, particularly under uncertainty.
Low novelty seeking
High novelty seeking
5 – 17: Low novelty seeking | 18 – 35: High novelty seeking
A score of 15 suggests a lower tendency to experiment with unfamiliar approaches, with a preference for proven or structured solutions in uncertain situations.
example score
9/35
Intellectual and Personal Potential (IaPP)
Measures how strongly you view creativity as the expression of a person’s intellectual abilities and personal qualities.
Low IPP focus
Moderate IPP focus
High IPP focus
5 – 14: Low IPP focus | 15 – 24: Moderate IPP focus | 25 – 35: High IPP focus
A score of 9 falls in the Low IPP focus range, suggesting you less often link creativity to intellectual and personal resources and may explain it through other factors.
example score
21/35
Originality (O)
Originality measures how strongly you tend to look for unconventional, novel solutions within familiar situations.
Lower originality
Moderate originality
Higher originality
5 – 15: Lower originality | 16 – 25: Moderate originality | 26 – 35: Higher originality
A score of 21 suggests a moderate tendency to generate original ideas, with novelty appearing consistently but not as a dominant approach in most situations.
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DATA-BASED USER COHORTS
Who Usually Takes This Test?
Educators and trainers
41%OF USERS
Teachers, mentors, and trainers take it to understand whether their learners view creativity as a talent or a skill they can develop.
Coaches and psychologists
34%OF USERS
Helping professionals use it to uncover clients’ hidden beliefs about creativity and adjust mindset and behavior patterns.
Managers and team leads
25%OF USERS
Leaders take it to see what their teams believe about creative work and to shape a more supportive environment for ideas.
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
RESULTS YOU CAN ACTUALLY USE
What You’ll See After You Finish the Test
Scale Results
— Explained Clearly
Your scores across each test scale, translated into plain, usable insights. Not just numbers, but what they actually mean for your daily life, emotional state, and overall well-being.
AI-Powered
Interpretation
A structured, clinically grounded explanation. Our AI analyzes patterns and relationships between scales to provide a coherent interpretation — without alarmist language.
Statistical
Comparison
See how you compare to others. Your scores are placed in a statistical context, showing percentiles and trends based on anonymized platform data to help you understand what`s typical.
Practical
Recommendations
Actionable guidance tailored to your profile. Receive clear, realistic suggestions you can apply immediately — focused on coping, self-regulation, and realistic next steps.
AI-Detected
Insights
Key patterns you might not notice on your own. Surfacing subtle connections in your responses that help you better understand what may be driving your current results.
Discuss with
an AI Psychologist
Clarify, reflect, and explore right away. Talk through your outcomes, ask questions, and explore meanings in a calm, non-diagnostic dialogue environment.
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Used in 52+ countries
Benchmarking
See How You Compare
Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.
Activity (A)
Average
14
Normal range
8.5 — 19.5
min.
5
max.
35
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Novelty (N)
Average
20.7
Normal range
15.6 — 25.7
min.
5
max.
35
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
NLP (N)
Average
17.5
Normal range
12.1 — 22.8
min.
5
max.
35
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Originality (O)
Average
18.7
Normal range
14.3 — 23.2
min.
5
max.
35
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
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CLEAR ANSWERS TO COMMON QUESTIONS
Frequently Asked Questions

Any questions left?

What does this questionnaire measure?
It assesses everyday beliefs about creativity, including whether it is viewed as innate or developed through effort. These beliefs can shape how creative work is understood and approached.
How long does it take and how many items are included?
Completion typically takes about 4 minutes. The questionnaire includes 20 statements.
How should responses be provided?
Rate each statement based on the extent of agreement using the response options shown. Provide the first response that best reflects typical beliefs.
Is there a right or wrong score?
No. The results describe belief patterns rather than ability or performance.
How are results typically used?
Results are used to identify belief themes that may support or limit creative engagement. They can guide coaching, education, or workplace development discussions.
WHAT THE TEST MEASURES
About This Assessment
Implicit Theories of Creativity Questionnaire, ITC Test

Implicit Theories of Creativity Questionnaire Test

creativity

This measure assesses individuals’ beliefs about the nature of creativity, including whether it is viewed as a fixed trait or as something that can be developed. The Implicit Theories of Creativity Questionnaire is a brief self-report instrument intended to capture these implicit, often unarticulated assumptions that may shape motivation, persistence, and interpretation of creative effort.

Respondents rate a series of statements reflecting common lay theories of creativity; responses can be used to describe the degree to which a person endorses more fixed versus more malleable views. The Implicit Theories of Creativity Questionnaire includes 20 items and typically requires about 4 minutes to complete. Authorship is attributed to Carol S. Dweck.

Author: Carol S. Dweck
Literature: Dweck, C. S. Self-theories: Their role in motivation, personality, and development. Psychology Press. 1999.
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