Implicit Positive and Negative Affect Test (IPANAT)

Understand your unconscious emotional tone in about 6 minutes, including both positive and negative affect. Quick 30-item format offers an objective snapshot that supports research, coaching, and clinical insight.
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08:30
October 2, 2025
October 2, 2025
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How the Scales are Structured
example score
2/4
Negative Affect (NA) (NA()
Negative Affect (NA) measures the degree of implicit subjective distress and unpleasant emotional involvement such as fear, anger, and irritability.
Low
Moderate
High
11.5Low1.62.5Moderate2.64High
A score of 2 indicates a moderate level of implicit negative affect, suggesting some background unpleasant emotional activation but not a high degree.
example score
2/4
Positive Affect (PA) (PA()
Positive Affect (PA) measures the degree of pleasant engagement, energy, and focused enthusiasm experienced at an implicit level.
Low
Moderate
High
11.7Low1.82.7Moderate2.84High
A score of 2 indicates a moderate level of implicit positive emotional engagement and energy, suggesting some pleasant activation without being strongly elevated.
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DATA-BASED USER COHORTS
Who Usually Takes This Test?
Therapy and clinic clients
41%OF USERS
People in counseling or psychiatric care use it to spot underlying positive and negative mood patterns linked to anxiety, depression, and stress.
Researchers and students
34%OF USERS
Psychology researchers and students take it to measure implicit affect quickly for studies on emotion, personality, and decision-making.
Coaching and performance seekers
25%OF USERS
Individuals focused on resilience and performance use it to understand how hidden emotions shape reactions under pressure and everyday choices.
BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.
RESULTS YOU CAN ACTUALLY USE
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Negative Affect (NA) (NA()
Average
2.8
Normal range
2.33.4
min.
1
max.
4
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
Positive Affect (PA) (PA()
Average
2.1
Normal range
1.62.5
min.
1
max.
4
majority
This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.
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CLEAR ANSWERS TO COMMON QUESTIONS
Frequently Asked Questions

Any questions left?

What does this test measure?
It estimates implicit positive and negative affect. The result reflects automatic emotional activation that may not be fully conscious.
How is the test completed?
Neutral, made-up words are rated for how strongly they fit several emotion-related adjectives. Ratings should be based on immediate impressions rather than reflection.
How long does it take and how many items are included?
Estimated completion time is about 6 minutes. The test includes 30 items.
Is there any correct or incorrect way to respond?
There are no right or wrong answers. The most accurate results come from quick, consistent ratings without overthinking.
How should results be interpreted?
Scores provide separate indices for positive and negative affectivity at the time of testing. Interpretation is strongest when combined with other measures and clinical or research context.
WHAT THE TEST MEASURES
About This Assessment

Implicit Positive and Negative Affect Test (IPANAT)

This measure assesses implicit positive and negative affect using indirect ratings of neutral, meaningless letter strings. The Implicit Positive and Negative Affect Test (IPANAT) was developed by Fritz Strack and Norbert Schwarz.

Respondents rate the extent to which each stimulus word seems to express specific affective states, yielding separate indices of positive and negative affectivity. It includes 30 items and typically requires about 6 minutes to complete.

The Implicit Positive and Negative Affect Test (IPANAT) is commonly used in research and clinical contexts to complement self-report mood measures, particularly when evaluating affective processes that may be less accessible to conscious awareness or susceptible to impression management. Results are generally interpreted as indicators of implicit affective tone rather than direct reports of current mood.

Author: Fritz Strack, Norbert Schwarz
Literature: Quirin, M., Kazén, M., & Kuhl, J. Implicit positive and negative affect test (IPANAT): A measure of implicit affect. Journal of Personality and Social Psychology. 2009.
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