Digital Marketing Quiz Questions
Questions: 16 · 10 minutes
1. An ad promises a free planning template, but clicks lead to the company's general homepage, where the template is difficult to find. What is the most direct improvement?
Send clicks to a dedicated page that matches the promise and offers a clear download action
Broaden the audience so more people see the same journey
Display an unrelated sales pop-up before the homepage content
Raise the advertising bid without changing the destination
2. A marketer wants a tagged link to identify the platform or referrer that sent the traffic. Which UTM parameter should be used?
utm_medium
utm_source
utm_campaign
utm_content
3. Which alt-text approach is generally most useful for an informative product image?
Use the image's original file name
Repeat a target keyword as many times as possible
Describe the image's relevant content or purpose concisely
Leave the alt attribute empty for every image
4. A team wants to learn whether a new call-to-action label increases sign-ups. What is the strongest basic A/B test design?
Change the label, page layout, and audience at the same time
Ask employees which label they personally prefer
Run the old version this month and the new version during a holiday
Randomly split comparable traffic and change only the label
5. An online store records 4,000 landing-page sessions and 120 purchases. What is the session-to-purchase conversion rate?
0.3%
30%
3%
33.3%
6. A shopper views a particular pair of shoes but leaves without purchasing. Later, the shopper sees an ad featuring that pair. Which tactic does this illustrate?
Contextual advertising
Broad prospecting
Retargeting
Affiliate marketing
7. Under a last-click attribution model, which touchpoint receives the conversion credit?
The final recorded interaction before conversion
The first recorded marketing interaction
Every recorded interaction in equal shares
The interaction with the highest media cost
8. A campaign produces $20,000 in attributed revenue from $5,000 in advertising spend. What is its return on ad spend, or ROAS?
2:1
4:1
15:1
25:1
9. Several URLs contain substantially similar versions of the same article. What is the main purpose of a canonical tag in this situation?
To redirect every visitor to a paid advertisement
To identify the preferred URL for indexing signals
To prevent analytics from tracking duplicate visits
To guarantee that the preferred page ranks first
10. Prospective buyers of complex B2B software are comparing vendors and checking whether products meet their requirements. Which content would best support this decision-stage need?
A broad article about general industry trends
A short entertainment-focused brand video
A glossary defining basic industry terms
A detailed comparison page covering capabilities, integrations, and pricing
11. Which search query most clearly expresses transactional intent?
Buy waterproof hiking boots size 10
How are hiking boots manufactured?
History of mountain footwear
Hiking boots versus trail shoes
12. A paid ad receives 50,000 impressions and 1,250 clicks. What is its click-through rate?
0.4%
2.5%
2%
4%
13. When a crawlable webpage includes a supported robots directive of “noindex,” what does it request?
That analytics tools stop recording visits to the page
That browsers stop visitors from opening the page
That all links on the page pass extra ranking value
That search engines exclude the page from search results
14. A campaign delivers 30,000 impressions to 10,000 unique people. What is its average frequency?
3
2
20
0.33
15. A brand wants to reduce spam complaints and build an email list based on permission. Which approach is most appropriate?
Enroll buyers automatically and let them unsubscribe later
Use a partner's subscriber list because the audiences overlap
Request explicit consent and clearly state what subscribers will receive
Preselect the marketing-consent box during checkout
16. Which search result is primarily earned through relevance and search engine optimization rather than purchased through an advertising auction?
A paid shopping placement
A sponsored search ad
A display remarketing placement
An organic search listing