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Business Communication Culture Assessment

Business Communication Culture Assessment Test

Understand cross cultural communication style in 6 minutes. Get clear insights from 30 questions to cut misunderstandings, build trust, and support hiring, teamwork, and negotiations.

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Questions: 306 minutes

Hi! My name is Freudly, i am an AI therapist, I will give you an interpretation of the test after you complete it.

08:30

October 2, 2025

October 2, 2025
Material has been updated

October 2, 2025
Material has been published

22649 views

1414 completions

1201 likes

Scale Explorer

How the Scales are Structured

example score

10/30

Reactive Culture (RC)

Measures preference for a reactive communication style characterized by attentive listening, restraint, and respectful pauses before responding.

Low reactive

Moderate reactive

High reactive

0 – 10: Low reactive | 11 – 20: Moderate reactive | 21 – 30: High reactive

A score of 10 indicates a low reactive orientation, suggesting a weaker preference for reserved, pause-and-respond communication compared with more reactive cultures.

example score

16/30

Monoactive Culture (MC)

Measures preference for structured, plan-driven communication with strong adherence to schedules and task focus.

Low monoactive

Moderate monoactive

High monoactive

0 – 10: Low monoactive | 11 – 20: Moderate monoactive | 21 – 30: High monoactive

A score of 16 indicates a moderate monoactive orientation, suggesting you often value planning and clear structure while still adapting when needed.

example score

18/30

Polychronic Culture (PC)

Measures the degree to which a communication culture prioritizes people-focused, flexible, multitasking interaction over strict planning and punctuality.

Low polyactive

Moderately polyactive

Highly polyactive

0 – 10: Low polyactive | 11 – 20: Moderately polyactive | 21 – 30: Highly polyactive

A score of 18 suggests a moderately polyactive style, with noticeable preference for flexible, relationship-driven communication while still tolerating some structure when needed.

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DATA-BASED USER COHORTS

Who Usually Takes This Test?

HR and Talent Leads

41%OF USERS

They use it to screen candidates and support onboarding by spotting likely communication and conflict styles across cultures.

International Team Managers

34%OF USERS

They take it to adjust their leadership and day-to-day collaboration style for multicultural teams and reduce misunderstandings.

Negotiators and Sales Pros

25%OF USERS

They use it before cross-border meetings to choose the right pace, tone, and structure for building trust and closing agreements.

BASED ON AGGREGATED, ANONYMIZED DATA FROM TENS OF THOUSANDS OF FREUDLY USERS.

RESULTS YOU CAN ACTUALLY USE

What You’ll See After You Finish the Test

Scale Results
— Explained Clearly

Your scores across each test scale, translated into plain, usable insights. Not just numbers, but what they actually mean for your daily life, emotional state, and overall well-being.

AI-Powered
Interpretation

A structured, clinically grounded explanation. Our AI analyzes patterns and relationships between scales to provide a coherent interpretation — without alarmist language.

Statistical
Comparison

See how you compare to others. Your scores are placed in a statistical context, showing percentiles and trends based on anonymized platform data to help you understand what`s typical.

Practical
Recommendations

Actionable guidance tailored to your profile. Receive clear, realistic suggestions you can apply immediately — focused on coping, self-regulation, and realistic next steps.

AI-Detected
Insights

Key patterns you might not notice on your own. Surfacing subtle connections in your responses that help you better understand what may be driving your current results.

Discuss with
an AI Psychologist

Clarify, reflect, and explore right away. Talk through your outcomes, ask questions, and explore meanings in a calm, non-diagnostic dialogue environment.

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Used in 52+ countries

Benchmarking

See How You Compare

Once you finish the test, your results will be compared with real-world data from people in your country.
Below is a preview of the benchmarks we use to place your score in context.

Reactive Culture (RC)

Average

9.1

Normal range

5 — 13.2

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Monoactive Culture (MC)

Average

19.9

Normal range

14.6 — 25.3

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

Polyactive Culture (PC)

Average

21.7

Normal range

17.3 — 26

min.

max.

majority

This curve shows how scores are typically distributed.
Once you complete the test, your result will appear here so you can see where you land.

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CLEAR ANSWERS TO COMMON QUESTIONS

Frequently Asked Questions

Any questions left?

What does this assessment measure?

It assesses typical workplace communication patterns across national cultures, including planning style, dialogue preferences, and conflict response. Results are grouped into monoactive, polyactive, or reactive communication types.

How long does it take and how many items are included?

Estimated completion time is 6 minutes. The questionnaire contains 30 items.

How should responses be selected?

Select the option that best matches typical behavior in a business setting. Use general patterns rather than isolated or unusual situations.

What do the three culture types indicate?

Monoactive profiles indicate a preference for plans, clear tasks, and orderly scheduling. Polyactive profiles indicate people-focused, expressive interaction, and reactive profiles indicate reserved, respectful, and calm dialogue.

How should the results be used?

Results support preparation for cross-cultural collaboration by indicating likely communication expectations and friction points. They do not diagnose personality or predict individual performance.

WHAT THE TEST MEASURES

About This Assessment

Business Communication Culture Assessment Test

ethnopsychology cultural values

The Business Communication Culture Assessment is a brief self-report measure designed to support understanding of cultural patterns that may influence workplace communication in multinational or cross-cultural contexts. It is commonly used to inform discussion about communication preferences, interaction style, and potential sources of misunderstanding in professional settings.

The instrument includes 30 items and typically takes about 6 minutes to complete. Content is organized around broad culture-type dimensions (e.g., plan-focused, relationship-focused, and reserved/reactive interaction styles) and may be used in HR, management, coaching, or training contexts to guide reflective conversation and practical planning. The Business Communication Culture Assessment is attributed to D. P. Campbell.

Author: D. P. Campbell

Literature: Hofstede, G., Hofstede, G. J., & Minkov, M. Cultures and organizations: Software of the mind. McGraw-Hill. 2010.

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