Advert Quiz
Questions: 16 · 10 minutes
1. A researcher asks participants to name any cereal brands they can remember, without showing them a list. What is primarily being measured?
Aided brand recognition
Advert frequency
Purchase conversion
Unaided brand recall
2. A bottle advert emphasizes that its tested insulation keeps drinks cold for 24 hours, unlike standard bottles. Which concept is being highlighted?
The campaign's media frequency
The advert's distribution channel
The brand's mascot
The product's unique selling proposition
3. A company designs an advert specifically for urban commuters who cycle to work. In campaign planning, this group is the advert's what?
Target audience
Media inventory
Creative execution
Conversion funnel
4. An online advert receives 50 clicks from 5,000 impressions. What is its click-through rate?
0.1%
1%
5%
0.5%
5. A campaign sends 12,000 visitors to a shop, and 240 of them complete a purchase. What is the visitor-to-purchase conversion rate?
2%
5%
20%
0.5%
6. An advert names a rival and directly compares the two products' monthly prices. What type of advertising is being used?
Reminder advertising
Institutional advertising
Comparative advertising
Product placement
7. A landing-page advert ends with a button reading “Download the free guide.” What role does this button play?
It provides the call to action.
It identifies the target audience.
It supplies social proof.
It establishes the media budget.
8. One person is served the same digital advert four times. Which metric counts all four displays?
Unique reach
Conversion rate
Impressions
Market share
9. A campaign reaches 10,000 people, and each person sees its advert an average of three times. What is the campaign's average frequency?
10,000
3
30,000
0.3
10. A clearly labeled sponsored article is designed to resemble the surrounding editorial content of a website. What format is this?
Outdoor advertising
Direct mail
Product sampling
Native advertising
11. A brand runs adverts heavily for two weeks, stops for a month, and then repeats the pattern. What is this scheduling approach called?
Flighting
Product placement
Continuous scheduling
Market segmentation
12. Which sequence correctly states the stages in the AIDA advertising model?
Attention, Intention, Demand, Acquisition
Awareness, Information, Decision, Approval
Attention, Interest, Desire, Action
Awareness, Interest, Delivery, Action
13. What is the advertising term for a short, memorable song or melody associated with a brand?
A slogan
A jingle
A voice-over
A storyboard
14. An advert calls a snack “the world's tastiest crunch” without presenting an objective, testable comparison. What is this kind of promotional language commonly called?
A testimonial
Puffery
A factual demonstration
A performance guarantee
15. After seeing an advert, participants are shown several brand names and asked which one sponsored it. What is this task mainly testing?
Unaided recall
Price sensitivity
Advert frequency
Aided brand recognition
16. A commercial features a real customer describing how a service helped their business. Which advertising technique is this?
Product placement
Comparative advertising
A testimonial
A teaser campaign