Fun Marketing Quiz
Questions: 16 · 10 minutes
1. A sportswear brand creates separate campaigns for marathon runners, casual gym users, and hikers. Which marketing practice is this?
Market segmentation
Product diversification
Public relations
Price skimming
2. Someone views a pair of shoes on a retailer’s website. Later, an advertisement for the same shoes appears on another site. What tactic is being used?
Contextual pricing
Retargeting
Organic search optimization
Product placement
3. A team wants to learn whether a blue or orange button generates more clicks. What is the soundest basic A/B test?
Show blue to mobile users and orange to desktop users
Randomly split a comparable audience and change only the button color
Run the blue version this month and orange version next year
Change the button color, headline, and image together
4. A landing page receives 2,000 visits and generates 100 purchases. What is its purchase conversion rate?
2%
10%
5%
20%
5. A product page adds verified customer ratings and photos from recent buyers. Which persuasive principle does this most directly use?
Scarcity
Loss aversion
Price anchoring
Social proof
6. Which line is the clearest call to action for an online course advertisement?
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Our instructors enjoy sharing ideas
Courses are available in several subjects
Learning has changed throughout history
7. A theme park surveys only visitors waiting for its biggest roller coaster, then concludes that all guests prefer thrill rides. What is the main research problem?
The sample is unlikely to represent all park visitors
The questions contain too many numerical scales
The survey measures unaided brand awareness
The findings rely on secondary research
8. A company wants to measure how many email recipients clicked at least one link in a campaign. Which metric is most relevant?
Email delivery rate
Unsubscribe rate
Click-through rate
List growth rate
9. An advertisement is shown 10,000 times and receives 300 clicks. What is its click-through rate?
0.3%
3%
30%
33.3%
10. A subscription service estimates the total revenue an average customer will generate throughout the customer relationship. Which measure is this?
Customer lifetime value
Average order value
Return on ad spend
Cost per impression
11. A newspaper independently reviews a company’s new product without receiving payment or editorial direction from the company. Which media category best describes the coverage?
Owned media
Paid media
Direct-response media
Earned media
12. A new café wants nearby residents to recognize its name before its grand opening. Which campaign objective fits best?
Increase customer retention
Reduce cost per order
Build brand awareness
Raise average transaction value
13. A person searches for “best noise-cancelling headphones for commuting.” Which content would best match that search intent?
A playlist of popular commuting songs
A company history of the inventor of headphones
A technical guide to repairing a broken headphone cable
A comparison of suitable models, features, prices, and trade-offs
14. In the classic four Ps of marketing, which P includes features, design, quality, and packaging?
Promotion
Price
Place
Product
15. A budget airline consistently emphasizes simple booking and affordable fares, while a rival emphasizes luxury and personal service. This contrast mainly illustrates what?
Market saturation
Sales forecasting
Brand positioning
Channel conflict
16. Which statement is the clearest unique selling proposition for a meal-delivery service?
We care deeply about all our customers
Fresh dinners prepared in 15 minutes, with every ingredient pre-measured
Food for people who enjoy eating
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